Funnels, CRMs, CTRs, and KPIs: If you’ve spent any time around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 wi[...]
Who doesn’t love a good, unforgettable lawyer advertisement? Our Best of the Best Attorney Advertisements post from 2016 was a surprising fan favorite, so we thought we would serve you up some of that magic again. The best of the good. The best of the bad. The best of the downright hilarious. Th[...]
“Lola v. Skadden and the Automation of the Legal Profession” from the Yale Journal of Law & Technology, written by Michael Simon, Alvin Lindsay, Loly Sosa, and Paige Comparato, is an epic take on legal disruption from forward-leaning legal professionals. The article outlines a recent decisio[...]
Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advi[...]
Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay. Voice search apps[...]
The legal intake process is arguably one of the most important processes within your law firm. Don’t leave your leads (and business opportunities) on the back burner, discover the most effective legal intake process here. When a lead gets in touch with your firm, that is a huge opportunity ho[...]
Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every perso[...]
Facebook is an important tool for law firms when it comes to online marketing strategies. With an optimized Facebook presence, you can connect with your community, keep people up to date on your business, drive traffic to your website, and spotlight why potential clients should choose you over compe[...]
What is the real difference between a dormant Facebook page and one that is thriving? And don’t just ask the question about what the pages look like on the surface, but in regard to the return on your investment. In short, does a social media strategy with a focus on engagement produce leads? An[...]
Due to their regular dealings with personally identifiable information (PII), law firms should take measures to reduce the chances of a data breach. PII can be used to identify, contact, or locate a single person or identify an individual in context. In the hands of wrongdoers, PII can be used for i[...]
