In the overcrowded world of legal marketing, what type of content can a lawyer invest in that creates and holds attention and awareness for their law firm?
What if you could create …
- Content that speaks to potential clients and expands into new marketplaces, 24 hours a day?
- Content that has 10 times the engagement of a blog post?
- Content that people want to subscribe to?
- Content that’s entertaining, that deserves to be heard?
A law firm podcast that’s both entertaining and informative can redefine your law firm’s influence within the marketplace, as well as forge new and lasting connections with an ever-expanding audience.
The dream for every law firm owner is to create awareness for their practice, generate new clients, and increase caseloads. Your law firm’s chance to establish an intimate connection with your audience, create content that actually speaks to your client demographic, and build your reputation as a trusted expert, is possible through the sound principles of a branded podcast.
At Consultwebs, we can make it happen.
Consultwebs Audio Productions launches custom podcasts for law firms.
Combine Consultwebs’ 20-plus years of exclusive legal marketing experience, along with the production team behind our award-winning LAWsome Podcast, and you have a successful content marketing recipe that is sure to bring awareness and recognition to your practice in a way no other content can.
Podcasting For Law Firms & SEO ─ A Constant Source of Fresh Content
Updated content on a regular schedule has high SEO value, and that’s exactly what you’re going to be generating with your podcast.
Google indexes individual podcast episodes. In addition, transcripts of each episode can be used for content, which enhances your primary search marketing campaign efforts.
Reach Potential Clients at the Top of the Funnel
Awareness is a powerful ally to marketing efforts and can assist the conversions down-funnel. A podcast is a rich-media content experience, in your firm’s voice, that brings awareness to your firm 24/7 but also enriches the Consideration phase.
What We Do
Consultwebs builds your podcast from the ground up, and like everything we do, we measure the results.
Audience Research: In preparation for recording, we analyze your clientele, the marketplace, target demographics, and current client media preferences to ensure your podcast will generate a loyal and interested audience you can monetize over time.
Content Creation: Scheduling guests, organizing interviews, writing episodes, and creating content takes time ─ time that we save you. Our team handles all of this, including hosting your podcast, and we transcribe your episodes to give you the boost of additional written content.
Recording & Editing Audio: Just looking at the wheels, the differences between a Porsche and a Ford are slight. Sure, you could record a podcast on your laptop. But with Consultwebs, your podcast’s music, sound design, and editing are handled by an award-winning production staff to give you a polished, professional presentation that fits your brand.
Publishing: Your podcast doesn’t automatically get indexed in iTunes, iHeartRadio, YouTube, and everywhere else. It needs to be published to each platform. Additionally, some platforms have specific formatting and recording specifications, image size requirements, metadata quirks ─ all of which need to be done properly for every episode. We handle all of this for you.
The destinations we publish our podcasts to include:
- Google Podcast
- Microsoft Windows
- LibSyn (RSS feed source for audio)
- TuneIn (published throughout 61 individual digital destinations ─ Alexa, PlayStation, Overcast)
- Your Website
Promotion: Beyond publishing, our team also develops creative promotion strategies to ensure your podcast reaches the right audience and continues to build listeners and momentum over time.
Consultwebs’ Sounds Good Guarantee
After 90 days, if you’re not happy with your podcast’s performance, 100% Money Back, no questions asked.
Real Talk About Podcasting For Lawyers: Frequently Asked Questions
Do I have time for a podcast?
Time and new clients are money for lawyers, so when it comes to marketing, you need a consistent effort to save the former and increase the latter.
Producing a podcast on your own can require several hours of work a week. That’s time you can’t spend working on your caseload. However, with Consultwebs, you can sit back and let us do the heavy lifting.
With every branded podcast, our team …
- Analyzes and surveys the target audience
- Creates, produces, and records a show that’s entertaining and informative
- Designs all of the advertising assets, logos, and slogans
- Connects your podcast to 61 different digital destinations through LibSyn, including iTunes, Spotify, iHeartRadio, and more
- Runs social media and promotional campaigns online
So what is my role?
We need your help understanding your target audience so we can create a podcast that attracts the right people. Podcasts appeal to certain demographics, and we want to make sure your podcast will pique the interests of your potential clients.
There may be times when you or others from your firm are featured on your podcast. But just like any good talk show, variety is what will keep people coming back, so it won’t be all you, all the time. (No one wants to subscribe to an infomercial!)
Why should a law firm have a podcast?
Your podcast is a content experience that your audience can subscribe to, that can continually remind them of your value, that can be introduced into their lives again and again. But this will only happen with a consistent publishing schedule and a dependable production team behind your podcast.
Too many marketing strategies are haphazard, intermittent, and text-based: a blog post here, a newsletter there. A branded podcast with Consultwebs commits you to a schedule, regularly promotes your firm, and gives an actual voice to your brand.
Want to Learn More About Podcasting For Lawyers?
Contact Consultwebs today to discuss how we can help your firm take advantage of the opportunities podcasting presents for law firms. We would be glad to provide you with a free consultation and help you to understand the options available to you.
Related article: Can a Podcast Help Market Your Law Firm?