Over-the-top media Service for Lawyers

The Cutting-Edge Marketing Strategy Firms Shouldn’t Miss

Streaming advertising, or in Consultwebs, we call it Over-The-Top or OTT is a campaign no law firm should miss out on. 

With the rise of cord-cutting, traditional TV advertising is losing its edge. Streaming advertising allows your law firm to deliver content directly to your target audience through popular streaming platforms like Hulu, Roku, Amazon Fire TV, and Apple TV.

This means you can now connect with potential clients where they spend most of their time – streaming their favorite content.

*cord-cutting refers to a household that had a traditional pay-TV service (cable/satellite) in the past 5 years but has now canceled that service.

Studies show OTT has increased by more than 20 percent since January 2020, and it’ll only keep growing! Take a look: 

Two friends relax with remote, surrounded by streaming service icons like Hulu and Roku.
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“The leading streaming services drew more viewers than cable TV for the first time in July, according to a report released Thursday by the media firm Nielsen.” Read full article

OTT content has become a mainstream media behavior in the U.S.

2023 comScore slide on U.S. OTT viewing: 82.4M homes, 75% Wi-Fi reach, 90+ hours watched.
Source: https://www.comscore.com/Insights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape
Woman in sweater selects a show on TV in cozy, warmly lit living room.

With our OTT service, your law firm can take advantage of this trend by creating engaging and informative content that can be viewed by potential clients on their preferred streaming devices. 

Let’s take a quick look at why law firms opt for streaming advertising or OTT. Besides being more appealing than traditional media, with streaming advertising firms can have:

  • Increased reach: OTT services can help your law firm reach a larger audience by delivering content directly to viewers through popular streaming platforms such as Roku, Amazon Fire TV, and Apple TV.
  • Better targeting: With OTT advertising, you can target specific demographics based on their streaming habits, location, and interests.
  • Cost-effectiveness: Compared to traditional advertising methods, OTT advertising can be more cost-effective, as it allows you to reach a larger audience without spending on expensive TV commercials or print ads. You can target your audiences for a fraction of cable costs!
  • Improved engagement: With the ability to create engaging and informative content, OTT advertising can help your law firm build a stronger relationship with potential clients and increase brand recognition.
  • Measurable results: With OTT advertising, you can track and measure the success of your campaigns in real-time, giving you insights into what works and what doesn’t.
  • Flexibility: OTT advertising can be flexible, allowing your law firm to create and distribute content in different formats, including pre-roll ads, full-length commercials, and branded content.
Overview of digital platforms devices, services, and content on laptop display.

How does OTT for law firms work?

Streaming advertising for law firms or OTT’s beauty lies in its ability to circumvent third-party networks that have traditionally managed online content. Its accessibility is one of the reasons for its popularity.

You’ll be able to reach a wide range of prospects. All they need to have is:

  • An internet connection
  • A compatible hardware device (which includes pretty much any media e.g., mobile devices, personal computers, smart TVs, any digital player like Apple TV, Amazon Fire TV, etc. 

Law Firm Streaming Advertising or OTT = Replacing Expensive Traditional Media Distribution 

All in all, streaming advertising or OTT’s biggest perk is its capacity to supplant traditional media distribution and to do it at a lower cost. The majority of OTT services are linked with “cord-cutting,” which involves cancelling TV or phone subscriptions to switch to web-based alternatives. 

As a result, businesses are switching to streaming advertising or OTT, thanks to its targeting options.

Family of four enjoys tablet time together in cozy living room.

What audience targeting options exist?

Reaching people based on behavior attributes.

CTV strategy slide on laptop shows data-driven targeting techniques with icons.
People icon
Age & Gender
Graph on screen icon
Target Audience's Online Activity
Cart icon
Target Audience's Purchase History
Email icon
Email Lists
Settings icon
Website Pixel Data
People icon
Look-alike Audiences, based on existing data
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Why Opt for Streaming Advertising or OTT With Consultwebs?

With a team of legal marketing experts like Consultwebs, you can expect:

  • 1st Party Data Overlay
  • Cross-Device Attribution/Conversion, online and offline
  • OTT, online video, retargeting video, all in the same campaign
  • Private Inventory Deals
  • Precise Frequency and Recency Controls
  • Reporting the way you want it.

See OTT in Action:

Modern laptop showing a complete digital marketing campaign across four customer stages.

Law Firm Streaming Advertising: Your Vehicle to Better (and More) Cases! 

Essentially, streaming advertising or OTT is your vehicle for better (and more) cases. As it shows no signs of slowing down, this is a great time to place your best bet here. 

Already investing in other campaigns and thinking you might not need another one? 

Look at the comparison of these law firms in one of our case studies. This will prove to you that having just one campaign investment isn’t enough to reach your goal. Both Client A and Client B see their conversions increase by 96% after they start investing in SEO and Digital Advertising with Consultwebs.

ott conversions

Not sure where to go from here but know that your firm’s growth needs a boost? We’ve got you. Our team of legal marketing experts can assess your marketing needs based on what success looks like for you. Take a quick assessment with no strings attached. 

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