Case Studies

Our law firm clients trust our team to develop creative, competitive, and cost-conscious marketing strategies that deliver measurable results. In these case studies, we give you an inside look at how we have helped some great law firms achieve success in their marketing campaigns and surpass their goals for return on investment.

Extremely profitable YouTube Ad campaign will make you reassess your TV Ad spend

  • Client: Digital Advertising Client
  • Campaign: YouTube

Challenges & Goals:

  • Gain brand visibility and acquire high-quality leads through YouTube advertising
  • Identify opportunities for cost-effective video advertising to reduce reliance on TV
  • Capitalize on new tools within YouTube’s advertising arsenal to beat results from traditional TV advertising

Measurable Results:

  • 30% increase in phone calls
  • 15 minutes of average view time per $1 spent
  • $.05 average cost per view
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Facebook campaign proves to be wildly successful for mass tort cases

  • Client: Social Media Client
  • Campaign: Facebook

Our client was seeking mass tort leads and had yet to test out a Facebook campaign. Within a six-week period, this law firm found a tremendous amount of success. This campaign generated an impressive amount of leads ─ and cases ─ at an unbelievable rate, and it is still going strong!

Challenges & Goals:

  • Capture quality mass tort leads and sign cases at a reasonable cost per case
  • Take advantage of Facebook advertising tools to target cases in select states and geos

Measurable Results:

  • 430 leads and 83 cases in just 6 weeks
  • $32 cost per lead
  • $168 cost per case
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Firm goes from no rankings to 300 leads per month, plus a record-setting settlement

  • Client: Salvi, Schostok & Pritchard P.C.
  • Campaign: Ongoing Web Marketing

Before partnering with Consultwebs in 2007, Salvi, Schostok & Pritchard P.C. had no real Internet strategy. Now the firm is well positioned to attract and convert clients from the web. This study looks at one particular case, which originated from a web search, in which the firm obtained a record-setting settlement and prompted changes to a hospital’s safety protocols.

Challenges & Goals:

  • Develop a strategy to achieve excellent visibility for the firm on the web by means of SEO, social media, PPC, content marketing and other proven tactics
  • Help streamline the firm’s intake process to allow for rapid respond to inquiries
  • Equip the firm with a website that reflects its personality, professionalism and success for its clients
  • Generate a large number of potential client leads from the Internet

Measurable Results:

  • 300 leads per month on average from the website
  • Established intake system allowing for quick and seamless communication with web prospects
  • Record-setting wrongful death settlement for web search client
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