Avvo’s Business Model Faces Scrutiny Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo Advertising or Avvo Pro. In [...]
We would love to hear from you which intake software you use in the poll on the right-hand sidebar. If you have experience with any of the below programs, please leave a comment. Did we miss any software that should be included? We will be happy to integrate your relevant thoughts into the post. [...]
Black Hat SEO Guide for Lawyers Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem with many of these fast-result promises is that they are u[...]
“Yo soy un abogado.” Do you know what this sentence means? If any portion of your potential client base speaks Spanish, you should! There is no question that globalization and immigration are changing the cultural landscape of the U.S.. With these changes, there is likely an increase in Sp[...]
We all know that Facebook never stays the same, especially when it comes to design. This is why it’s so important to stay on top of the most recent changes (e.g.: the newest Timeline layout, discussed below). So, how do we create a great design for your law firm? One simple fact: to really create [...]
Think about the care you take in decorating your law firm’s office. You want visitors to feel welcome and comfortable, and you want to convey that you and your staff are capable, professional and experienced. Now think about your website as your “Internet office.” You want to give site visitor[...]
How can my Law firm use QR Codes? Quick Response Code (QR Code) is a matrix barcode that is readable by camera phones and barcode readers. The information encoded can be URL, text or other data. QR codes were originally created in Japan by Toyota in 1994. QR Codes are similar to normal bar codes[...]
“Only 3% of Legal Work is Influenced by Directories,” according to some law marketing experts. Our clients indicate similar results. Mark Messing, Chief Marketing Officer of Weil, Gotshal & Manges, a 1,200-lawyer firm, was asked if he ever turned to directories when selecting law firms. He r[...]
If you have been through the process of evaluating and choosing search engine optimization (SEO) and website design vendors, you have probably been surprised by the variety of prices and options you were provided. It is very difficult to make apples-to-apples comparisons and often leads to considera[...]
