The Third-party cookies culture is crumbling for digital marketers Google's new privacy policies, also known as the privacy sandbox, are going through significant changes. By the end of the year 2023, Google planned to stop third-party cookies on the Chrome browser. It's not happening in 2024. Th[...]
Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]
You’ve probably heard the phrase, “Easy come, easy go.” This is applicable in today’s online world. Potential clients are deciding if your law firm is worth their money within minutes…if not, seconds!. If you don’t catch your potential client’s eye within moments, you’re out of th[...]
Social media advertisement is the backbone of the modern ad landscape. Over 9 million businesses are currently advertising on Facebook alone, and almost every business (big and small) is active in the social media “ad scape” in one way or another. So, what happens when the way social media ads w[...]
When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to poten[...]
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait ta[...]
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB custo[...]
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, an[...]
Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag line[...]
“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising co[...]
