Discover More About Marketing
You’ve probably heard the phrase, “Easy come, easy go.” This is applicable in today’s online world. Potential clients are deciding if your law firm is worth their money within minutes…if not, seconds!. If you don’t catch your potential client’s eye within moments, you’re out of th[...]
Social media advertisement is the backbone of the modern ad landscape. Over 9 million businesses are currently advertising on Facebook alone, and almost every business (big and small) is active in the social media “ad scape” in one way or another. So, what happens when the way social media ads w[...]
When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to poten[...]
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait ta[...]
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB custo[...]
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, an[...]
Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag line[...]
“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising co[...]
Who doesn’t love a good, unforgettable lawyer advertisement? Our Best of the Best Attorney Advertisements post from 2016 was a surprising fan favorite, so we thought we would serve you up some of that magic again. The best of the good. The best of the bad. The best of the downright hilarious. Th[...]
No matter what type of advertising campaign you’re running, making sure those ads are placed in locations that will have the most impact is obviously an important component for success. In online advertising, there are numerous options for location targeting, and one of the more recent options is [...]
