In the bustling marketplace of legal services, where words wield the power of swords, there is another battle fought quietly and relentlessly. This isn't in the grand amphitheaters of courtrooms but in the digital alleyways of law firm online reviews. In today’s digital realm, your reviews ar[...]
Digital advertising for law firms has completely changed the way businesses reach clients. This type of marketing effort is widespread because it combines real-time data analysis and closely monitors ad spending. Behind digital advertising, one of the most influential and customizable strategies is [...]
Everything lawyers need to know about social media marketing The legal industry is becoming increasingly competitive. Law firms opting to have an online presence are taking a smart first step. But, what are the steps that follow? There are layers upon layers of digital marketing efforts that law fi[...]
Is Your Law Firm EEAT-Ready? In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which am[...]
Are you making the most out of your Avvo profile? If you're an attorney, chances are you've already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations,[...]
We have put together the ultimate guide to building your own Lawyer SEO strategy. Our guide takes you through the complete Search engine optimization process, providing insights from our 20-plus years as a legal marketing SEO agency. The tools we discuss in this guide are free to use and many are pa[...]
The Power of Organic marketing for Law firms Should your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website[...]
The legal industry is becoming increasingly competitive, and having a lackluster online presence can make it challenging to attract new clients. Follow these tips to optimize your website and boost your law firm's visibility online. The world of marketing, flashy gimmicks, and over-the-top langua[...]
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The Power of Connections: How to Build a Strong Legal Network for Your Law Firm Discover actionable tips to help you build a solid legal network and grow your law firm. While legal knowledge and experience are undoubtedly critical to success in this field, networking can significantly impact a l[...]
