Call Tracking and Why It’s Important for Your Law Firm Website
Consultwebs.com offers a variety of services, including SEO, Social Media and custom Web Design, to help you fully optimize your web marketing campaign. We also invest significant time in tracking the results of each law firm Web campaign, so that you know how many visitors visited your site and how many clicked through to your contact forms.
Those website analyses and form submission tracking are invaluable. Of equal importance is our call tracking service, which can significantly increase the return on investment (ROI) of your advertising budget. Our call tracking blog post has complete information on the service, but in a nutshell, here’s how call tracking can help your law firm’s Internet marketing campaign:
What is Call Tracking?
Simply put, our call tracking service allows you to see who has called your law firm after visiting your website. By utilizing unique numbers for each web session, you can determine such key elements as the time the call was placed, the keywords which allowed the client to find your site, and which page ultimately prompted the potential client to place a phone call.
Why Call Tracking Is Important
Many law firms still spend money on traditional advertising such as television, radio and yellow pages, along with a website campaign. Typically, those law firms use the same telephone number across all media. Now, readers of our blog know that Web-based marketing has proven to be wider-reaching and more affordable than television and radio. However, more traditional minded marketers believe those older marketing services still provide a solid benefit. The beauty of call tracking is that you can see if those phone leads are coming from your website. If you knew that you were getting four times the number of calls from your website than you were from your television ad, wouldn’t you quickly focus more of your resources toward a more effective and affordable service?
Call Tracking vs. Form Submissions
Contact form submissions are a standard method that law firms use for contacts from their website. Contact forms are indeed effective. However, we have found out that serious clients who are in need of immediate legal services prefer calling and talking to someone directly instead of waiting to hear back via e-mail. Our records show that clients who use our call tracking service experience a 4:1 ratio of calls to form submissions. Yes, that’s four calls for every one web submission. Before using our call tracking service, many of our clients assumed that their websites produced only form submissions. But after using the service, clients discovered that many of the telephone calls were coming from website visitors. This data has convinced some firms to allocate more of their budget to websites.
TJ Saye, the Chief Operating Officer of the Chicago law firm of Salvi, Schostok & Pritchard, had this to say about Consultwebs.com’s call tracking service:
“It changed our whole perspective as your client. Our conversations had become a constant theme of forms, forms, forms… ultimately it didn’t matter if a potential client called or emailed us. What matters is that they did find us and contacted us so we could provide them with the best legal services available. In my opinion, it is a major success that you are tracking these phone calls and I’m very excited about the depth of data now available to us. We’re in a great position to better understand our audience, potential clients, and sign more relevant, high-value cases because of the call tracking.”
The Data We Collect
At Consultwebs, we’re able to provide full reporting to show you how call tracking is helping your Web campaign. We are able to track the keyword which brought people to your site, how long the visitor spent on each page, which links they clicked during their visit, and which page ultimately led them to call. This data, coupled with our other analytics, helps us to craft a higher quality website which may lead to higher conversions for our clients. Furthermore, the data we provide can help you to make the choice of investing more in your Web campaign, which will ultimately prove to be a better investment than traditional marketing.
Contact Consultwebs Today
At Consultwebs, we understand the online marketing needs of law firms. It’s our job to stay on top of the newest marketing trends which help our clients get the most out of their marketing dollars. Contact us today to learn more about how our call tracking service can help you.
For more information, contact our Internet legal marketing experts by calling toll free at (800) 872-6590 or use our convenient online contact form.