Law Firm Reputation Management

Your law firm has just won child custody for a parent, secured a settlement for a car accident victim or managed to get criminal charges dismissed against a defendant. You’re proud of the quality of service you are providing to your clients and feeling confident this will lead to more business for your law firm. Then you go to your Facebook page and see the dreaded item: A derogatory comment from a disgruntled current or former client.

What do you do? Will all your good work go to waste? Not if you take the right approach.

At Consultwebs.com, Inc., our law firm Web marketing consultants know that one of the most important assets for a law firm is its reputation. However, we also recognize that your reputation constantly faces the risk of online attacks, especially through social media outlets such as Facebook, Twitter and Google+ and legal directories such as Avvo.

We can help. With our skill, experience and resources, we can design and execute a reputation management package that meets your law firm’s objectives, preserves your search engine rankings and protects the brand-name recognition that your firm has worked hard to develop.

To discuss how Consultwebs.com can deliver a Web-based reputation management strategy that protects your law firm from online attacks, contact our legal marketing consultants today for a free consultation. Call us toll-free at (800) 872-6590 or use our online contact form.

Negative Online Reviews Cause Problems

Social media is considered the new “word-of-mouth” in law firm marketing. Clients can use a law firm’s Facebook wall, a Twitter @ message, Google+ Circles or Avvo’s ratings system to post an attorney review. A satisfied client may provide praise and positive comments about a lawyer or law firm, which can do wonders for attracting new clients. Even the simple act of a client “liking” a Facebook site, retweeting a post or ranking a law firm with a Google “+1” can provide valuable online marketing exposure.

However, a negative comment or review can have the opposite effect. In some cases, this online remark may simply be the work of a “troll” – someone who antagonizes by adding comments with no value that are often inane and mean-spirited. But on the other hand, the attack may point to a specific issue, such as a billing problem or calls that went unanswered.

Your law firm can’t afford to ignore these negative online reviews. You need to respond with a carefully crafted and carried out strategy that will protect your firm’s online rankings and its reputation. That’s where our seasoned law firm Web marketing team can assist.

Consultwebs.com Reputation Management Package

With more than a decade of experience in successfully promoting law firms through Web marketing campaigns, Consultwebs.com knows how to deliver results.  When it comes to managing your law firm’s reputation online, we can provide a highly effective and cost-efficient package that includes:

• Content. Our content team can prepare press releases that bolster your law firm’s expertise and credibility. We can also craft attorney profiles that highlight your skills, experience and dedication to providing high-quality, professional service to your clients. These profiles, or lawyer bios, actually are some of the most frequently visited pages on a law firm’s website. It’s crucial that they convey the image your firm wants.
• Social media. Our social media team can actively engage with your firm’s Facebook, Twitter and Google+ accounts. This includes actively monitoring for derogatory messages and negative comments. We can alert your law firm and help you respond by deleting the message, blocking the user and / or putting you in direct contact with the user. In some cases, a user’s constructive criticism, handled privately, can help a law firm to refine its practices and improve its client service.
• Online law firm profiles. Our team can craft new listings or audit and edit your law firm’s existing individual and / or business profiles in areas such as Bing or Google Places. Within a matter of hours, we can review, edit, upload and adjust the profile.
• Search engine optimization (SEO) consulting. Our SEO team can also create a Consultwebs.com business profile page or a Consultwebs.com website directory business profile page and leverage Google Images to your law firm’s advantage. This will ensure that your firm stays atop of the search engine rankings.

Contact Us Today

The law firm Web marketing consultants at Consultwebs.com can help you address negative reviews, assist with generating positive reviews and provide a variety of other products and services that will manage your law firm’s online reputation. For a free consultation with our online legal marketing experts, call us today toll-free at (800) 872-6590 or use our convenient online contact form.