How Clients Find a Personal Injury Lawyer
Personal injury is undoubtedly one of the most lucrative and rewarding legal practices in the field of law. However, you need a strong and well-thought-out personal injury lawyer marketing strategy to stand out and get new leads and clients regularly.
In this article, we’ll deep dive into:
- ✅Mastering how to get more personal injury clients.
- ✅Understanding why catering to different digital assets, including organic strategies like SEO, digital personal injury advertising, and ADC, can help your firm get more clients.
- ✅Discovering the value of having the right law firm marketing agency on your side in reaching your firm’s goals.
The Long-Term Advantages of Diversifying Your Marketing Investment
Clients nowadays are more adaptable and open to change. This means they are more willing to try out new services, switch firms, or spend more time researching various law firms before making decisions. This change in potential clients’ behavior provides numerous opportunities for law firms to get and keep their attention by using different marketing strategies.
Being “where the clients are” is a must in today’s market. Research shows that:
So, to understand it better, let’s take a look at the case of two firms that partnered with Consultwebs. One chose to have just one marketing strategy, while the other one chose to diversify.:
- SEO Client – Investing in SEO only.
- SEM Client – Investing in SEO and digital advertising.
The time period covered in the comparison is the 12-month interval from June 2021 – June 2022.
The Average Leads and Cases
The chart shows that both firms attract leads through their digital strategy, with SEO Client seeing an average number of 165 leads between month 1 and month 12. However, SEM Client almost 4X the amount of leads, on average around 648, for that same period of time.
The bottom line?
Having a diversified marketing strategy pays off more than just having one. Hence the idea, ‘don’t put all your eggs in one basket.’
Here’s another example of one firm that teamed up with Consultwebs…
The firm focuses on personal injury cases in Indiana.
To help those searching for legal assistance online, the firm partnered with Consultwebs to achieve top-of-mind status and thereby increase their leads and conversion rate.
Fact: Getting more leads is a solid indicator that you’re not only attracting the right audience but your business is growing.
The ripple impact of the digital efforts enabled the firm to achieve its goal of sustaining a lead-to-case conversion rate of a minimum of 10% quarter-over-quarter. Guaranteeing quality results, such as new leads, cases, and wins.
So, now that we’ve gone over the importance of diversifying your marketing assets, let’s dissect the strategies.
Let’s start with organic strategies, like SEO.
Why Organic Strategies is Essential for Law Firm Marketing
While the results of ROI is easier to see with short-term sales activation, having an organic strategy, like SEO for personal injury, can boost your firm’s long-term sales..
Investing in long-term strategies is equally important, and this is exactly the essence of organic growth.
Organic digital assets include but aren’t limited to:
- Legal blog posts
- Guest posts, e.g., publishing on someone else’s website, like we did here!
- SEO (search engine optimization)
- Email marketing
- User-generated content, e.g., testimonials on site and social media posts.
To dive deeper, here are the main differences between organic and paid marketing strategies.
Accident Data Center Services for Personal Injury
The Accident Data Center (ADC) is a comprehensive resource that offers information about car accidents and traffic collisions in the United States.
ADC provides detailed information about each accident, including:
- Time of day
- Road conditions
ADC is not:
Although personal injury is a competitive practice area, there’s definitely no shortage of potential clients.
Believe it or not, the prevalence of vehicular accidents resulting in injuries in the U.S. is so high that it translates to an average of 8.9 potential cases per attorney.
Consultwebs offers exclusive opportunities to obtain real estate and relevant backlinks from targeted pages like ADC. This is a powerful supplement to your SEO campaigns.
Learn how Consultwebs can help position your marketing efforts with ADC here:
Leave the Marketing to the Experts While You Focus On Your Clients
Finding the best personal injury marketing agencies to help you reach your firm’s goal is not easy.
But keep in mind that your relationship with your chosen law firm marketing agency directly impacts your firm’s success.