How people find lawyers

Personal injury is undoubtedly one of the most lucrative and rewarding legal practices in the field of law. However, you need a strong and well-thought-out personal injury lawyer marketing strategy to stand out and get new leads and clients regularly.

In this article, we’ll deep dive into:

Continue reading to uncover practical marketing strategies that will enhance your engagement with potential clients and transform them into loyal partners

The Long-Term Advantages of Diversifying Your Marketing Investment

Clients nowadays are more adaptable and open to change. This means they are more willing to try out new services, switch firms, or spend more time researching various law firms before making decisions. This change in potential clients’ behavior provides numerous opportunities for law firms to get and keep their attention by using different digital marketing strategies

Being “where the clients are” is a must in today’s market. Research shows that:

Where do client begin their journey?

So, to understand it better, let’s take a look at the case of two firms that partnered with Consultwebs. One chose to have just one marketing strategy, while the other one chose to diversify.:

  1. SEO Client – Investing in SEO only.
  2. SEM Client – Investing in SEO and digital advertising.

The time period covered in the comparison is the 12-month interval from June 2021 – June 2022. 

Sem vs. Seo by leads

The Average Leads and Cases 

The chart shows that both firms attract leads through their digital strategy, with SEO Client seeing an average number of 165 leads between month 1 and month 12. However, SEM Client almost 4X the amount of leads, on average around 648, for that same period of time. 

The bottom line?  

Having a diversified marketing strategy pays off more than just having one. Hence the idea, ‘don’t put all your eggs in one basket.’

Here’s another example of one firm that teamed up with Consultwebs…

The firm focuses on personal injury cases in Indiana. 

To help those searching for legal assistance online, the firm partnered with Consultwebs to achieve top-of-mind status and thereby increase their leads and conversion rate.

Fact: Getting more leads is a  solid indicator that you’re not only attracting the right audience but your business is growing.

Leads to cases conversion rate

The ripple impact of the digital efforts enabled the firm to achieve its goal of sustaining a lead-to-case conversion rate of a minimum of 10% quarter-over-quarter. Guaranteeing quality results, such as new leads, cases, and wins. 

Learn How To Maintain a Healthy Lead to Conversion Rate Here

So, now that we’ve gone over the importance of diversifying your marketing assets, let’s dissect the strategies. 

Let’s start with organic strategies, like Law firm SEO.

Why Organic Strategies is Essential for Law Firm Marketing 

While the results of ROI is easier to see with short-term sales activation, having an organic strategy, like SEO for personal injury, can boost your firm’s long-term sales.. 

Here’s why… 

Organic strategies

Investing in long-term strategies is equally important, and this is exactly the essence of organic growth.

Organic digital assets include but aren’t limited to:

To dive deeper, here are the main differences between organic and paid marketing strategies.

What effects seo and paid strategies have

Accident Data Center Services for Personal Injury

The Accident Data Center (ADC) is a comprehensive resource that offers information about car accidents and traffic collisions in the United States. 

ADC provides detailed information about each accident, including:

  1. Location
  2. Time of day
  3. Road conditions

ADC is not:

Although personal injury is a competitive practice area, there’s definitely no shortage of potential clients. 

Believe it or not, the prevalence of vehicular accidents resulting in injuries in the U.S. is so high that it translates to an average of 8.9 potential cases per attorney. 

Let’s repeat that:Client growth in p. I

Consultwebs offers exclusive opportunities to obtain real estate and relevant backlinks from targeted pages like ADC. This is a powerful supplement to your  SEO campaigns.

Learn how Consultwebs can help position your marketing efforts with ADC here:

 

How consultwebs can help

Leave the Marketing to the Experts While You Focus On Your Clients

Finding the best personal injury marketing agencies to help you reach your firm’s goal is not easy. 

But keep in mind that your relationship with your chosen law firm marketing agency directly impacts your firm’s success.