More and more law firms are placing themselves at the forefront of the digital advertising competition to achieve their online goal — to be on the first page of search results! These winning firms have one common strategy, and their success is far from coincidental; it is forecasted! They [...]
An effective marketing strategy needs to be based on both long-term and short-term goals and actions. Paid advertising, or Here’s a shocking statistic: That means that if you’re not using paid search as part of your law firm marketing strategy, you’re missing out on potential clien[...]
Maximize Your Ad Spend With Google’s New Destination Requirements Policy Is your firm running ads? If yes, you’ll want to read ahead! Find out more about the new changes to Google ads and the best practices you should implement moving forward. Ever had this happen to you? You’re enjoying w[...]
Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down on advertisers who run “ads that use clickbait ta[...]
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB custo[...]
