Get More From Your Marketing With Video
Video isn't "now." Video has been a crucial part of online marketing for at least the last decade. But with the evolution of AI SEO and Social Media, it's more important than ever.
Video Is Everywhere. Is Your Law Firm?
As online marketing evolves, Video continues to be a crucial piece of the puzzle. Video is increasingly cited by Google AI Overviews and LLMs, and short-form vertical video has taken over social sites like Facebook and Instagram. TikTok is ALL vertical video.
Don’t let video be the missing piece that holds your law firm back. Consultwebs helps law firms get started with video AND execute. Our service includes:
- All equipment you need to get started filming right in your office
- Directorial coaching calls and scripting
- An on-site team to record high-end video as needed
Omitting video from your marketing efforts gives your competition a massive advantage. Don’t let that happen.
Answer Questions People Are Asking
LLMs, like ChatGPT, Gemini, and more, are citing videos frequently, especially when users ask direct questions, such as “What do I do after a car accident?” or “How much is my injury claim worth?”
Your law firm NEEDS to be a part of that conversation. Video helps you do that.
Showcase Your Expertise
Lawyers have a wealth of knowledge that consumers need to know, especially when an accident or hardship befalls them. Share that knowledge with video!
The more unique perspective you share, the better your chances of retaining viewership, increasing trust and brand recognition, and showing up in AI Search.
Levine & Slavit’s Journey to Nearly 4 Million Impressions in 6 Months with Video
Challenge:
Levine & Slavit aimed to reach a larger audience, modernize its brand, and leverage social media for awareness and connection.
Goal:
When attorney Ira Slavit reached out to us, his goal was to reach a larger audience, modernize the firm’s brand presence, and turn social media into a meaningful channel for awareness and connection.
Approach:
Initial Video Marketing Setup Call
3-5 monthly social media vertical video posts
Dedicated Video Advertising Budget
Monthly Check-ins
Continued campaign optimization
Results:
4 Million Video View
Impressions in 6 Months
This case study demonstrates our ability to drive real, measurable results for law firms. We’re committed to achieving similar success for your firm.
My marketing campaign has seen significant growth month after month. They are EXTREMELY hands-on. They answer any questions I might have within a few hours.
Consultwebs’ Approach to Law Firm Video
From equipment selection to promotion (and all steps in between), we got you. We make it easy for your law firm to shoot quality video that will get you found and remembered. Repeatable processes. Proven Strategies.
What Sets Us Apart:
Equipment Selection and Setup
Consultwebs will select, purchase and ship all the equipment you need to get started filming video right in your office. One of our professional video directors will walk you through setting up and testing your equipment so that your videos have optimized lighting and sound.
Script Writing
Our team prepares scripts to make shooting video easy. We select sought-after topics and questions for you to cover. You just insert your expertise to make it your own!
Remote Recording Sessions
Our team will join you remotely to direct and coach you through your video shoots, ensuring clear, concise, and editable raw footage.
Video Editing
Our team of video editors turns your law firm’s raw footage into memorable brand videos and engaging shorts.
Video Promotion
Our team of experts uses the finished footage to get you noticed and bring more cases to your law firm. Promotion features organic and paid social media, YouTube optimization, and videos added to your law firm’s website.
In-person Video and Photography Shoots
Each video package may add in-person video and/or photography shoots as needed. This option is great for law firms looking to replace existing staff headshots or create polished, high-definition video beyond vertical social shots.
By choosing Consultwebs, you’re not just getting an SEO service – you’re gaining a partner dedicated to your firm’s digital success.
Benefits of Adding Video to Your Marketing
Video puts a face and a voice to your law firm. It allows potential clients to see and hear who they are hiring.
- Google’s “Experience, Expertise, Authority & Trust” framework rewards law firms that publish consistent, credible video content.
- Show up consistently in Google’s AI Overview and LLMs.
People hire lawyers they feel they already know. Video lets prospects see and hear you before the first call, which makes the firm familiar and credible.
A face and a voice create a human connection that a page of text cannot. Prospects feel who they would be hiring, not just what the firm offers.
Showing up consistently on video keeps the firm top of mind across search and social, so your name is the one they remember when they need a lawyer.
Short-form video travels across YouTube, social platforms, and AI answers, reaching people who would never have found a static page.
Your law firm gets more cases by leveraging these benefits. Video is more important now than ever before, and the same statement will likely be true a year from now.
What Makes Video Stand Out Online
Recording video isn’t enough. It needs to be the right kind of video, and used in the right ways!
1
FAQs
- Frequently asked questions are a great way to build E-E-A-T signals, which helps your firm show up in Google AI Overviews and LLMs. Potential clients have questions.
- Answering questions in short videos showcases expertise and builds trust with your audience.
2
Edutainment
- Turn complex legal topics into engaging content that educates and keeps your audience coming back.
3
How it Works/ Process Videos
- Show clients what to expect, reducing anxiety and making it easier to take the next step.
- Knowing what to expect removes some of the anxiety from hiring a law firm.
4
Brand Story
- Share who you are and why you do it.
- Connecting with clients on a human level before they ever pick up the phone.
5
Short Form Social Media Posts
- Bite-sized videos built for scrolling.
- Keep your firm top of mind and drive traffic across every platform.
6
Client Wins or Stories
- Showcase real outcomes with past clients.
- Powerful stories that demonstrate your firm's impact and inspire prospects to reach out.
What Video Spotlight Packages Are Available?
Initial Set-Up
$1,495
one-time payment
After you select an initial package, Consultwebs will:
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Directly ship all the filming equipment you will need to your law office.
List of video equipment included:
- Elgato Facecam Pro
- Elgato Wave 3
- Elgato Key Light
- Key Mini Light
- Basic Adjustable Laptop Stand
- Basic Camera Tripod x2
- Tall Folding Stand, Pack of 2
- USB/USB-C Hub
- Power Strip, Pack of 2
- Green Screen
- Provide strategy and coaching calls so you are ready to start filming.
- Give ongoing guidance and around-the-clock support on equipment, lighting, presentation, and more.
Launch
$2,895
monthly
After the initial set-up, we manage production in-house and promote it, which includes:
- 2 educational videos — typical length 2 min 30 sec
- 3–5 social reels — typical length 30–45 sec
- Ad creative, plus ad spend for additional promotion
Accelerator
$3,895
monthly
This package includes everything in Launch, plus:
- 2 educational videos — typical length 2 min 30 sec
- 6–8 social reels — typical length 30–45 sec
- 1 in-person shoot — one day on-site, with video promotion
Scale
$6,495
monthly
In-house editing and production, with control of the broadcast and ad spend:
- 2 educational videos — typical length 2 min 30 sec
- 8–10 social reels — typical length 30–45 sec
- 4–6 on-site shoots, plus ad spend for additional promotion
Why Choose Consultwebs for Your Law Firm Video?
Proven Track Record
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25+ years experience in legal marketing.
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Measurable success with increased brand awareness, engagement, and leads.
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Consistently positive ROI for law firms across a variety of practice areas.
Legal Marketing Expertise
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Specialized focus on the legal industry.
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Team includes lawyers and paralegals for authentic legal insight.
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Deep understanding of ethical considerations in legal marketing.
Transparent Report
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Clear, easy-to-understand reporting.
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Full visibility into our process performance.
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Regular check-ins to discuss next steps.
From establishing a digital presence that attracts leads to becoming the legal authority that clients trust implicitly, we're here to ensure your practice not only grows but thrives.
Frequently Asked Questions
Video marketing uses short and long-form video to answer the questions potential clients are already asking, show who you are, and stay visible on Google, social platforms, and in AI search.
They do, especially when the video answers a direct question such as what to do after a car accident. A face and a voice make it easier to trust a firm before anyone picks up the phone.
Video is being cited in Google AI Overviews and by LLMs, and short-form vertical video now dominates Facebook, Instagram, and TikTok. Leaving it out gives other firms that attention.
The formats that earn attention are FAQ answers, edutainment, process videos that show what hiring you looks like, brand stories, short-form social posts, and client win stories.
Consistent, credible video supports Google's experience, expertise, authority, and trust framework, and it gives search and AI systems something specific to cite. Optimized YouTube videos and videos on your website add more paths back to your firm.
Finished videos run on your website, YouTube, and organic and paid social, including the short-form placements on Facebook, Instagram, and TikTok.
Educational videos are typically about 2 minutes and 30 seconds. Social reels are typically 30 to 45 seconds. The length follows the platform and the question being answered.
No. Consultwebs selects, ships, and walks you through the equipment you need to film in your office, including lighting and sound. On-site shoots can be added when you want a higher-end production.
We track views and impressions, engagement, traffic back to your site, and the cases that come from the campaign. Monthly check-ins keep the creative and the promotion pointed at those results.
Our Trusted Partnerships
