Post-Accident Client Journey—Where Marketing Steps In

The post accident client journey—where marketing steps in

After a car accident, victims often feel shocked, lost, and in need of help. During these times, there’s a predictable pattern victims do— they search for trusted legal representation online.

Online directories

Car accidents remain a dominant practice within personal injury law, and this makes the competition among law firms more intense. As a matter of fact, the personal injury market is set to grow by 5% in 2023 to 2014. Take a look at these findings:

Market size

While other victims might call their families and friends for attorney recommendations, many will still instinctively turn to online searches to look for attorneys with the best reviews and strong credentials.

This is where having a great personal injury law firm marketing is mostly needed.

In this digital age, word of mouth won’t suffice anymore. Firms must stay ahead of the game by having clever online marketing strategies. Let’s delve into how marketing your personal injury law firm truly influences a victim’s journey from the crash scene all the way to your office.

So, to start, let’s dive into the client’s behavior… 

How Clients Select Their Personal Injury Attorney After a Car Accident

All clients have a standard that they want to meet when choosing the best personal injury lawyer that will represent them. They want to be in the hands of the very best. 

What are the common denominators? 

Here are some of the basic things they look for. 

✅Experience in representing a car accident victim.

✅Proof of relevant experience, such as case studies or testimonials showcasing their successful work.

✅Approachable personality that makes them feel you’re someone they can talk to.

Uncover the full details by watching this LAWsome episode with Ken Hardison, founder & president of PILMMA, The Personal Injury Lawyer Marketing & Management Association:

Now that you have a better understanding of what clients look for when searching for a personal injury lawyer, let’s dive into how you can place your firm in front of your competitors. 

How LSAs Boost Your Firm’s Visibility With Prospects Looking For an Attorney After a Car Accident 

LSAs, local service ads, help firms generate personal injury leads that can turn into clients.

The main goal of LSAs is to make your law firm appear to prospective clients searching online in your area for the services that you offer. It will help your firm’s profile or the lawyer representing your firm to show at the top of Google’s search results.

The local ads are Google screened, providing the searchers with valuable information, such as your reviews and years in business. Here’s an example:

Lawyers lsas

What LSAs Can and Cannot Do

  • LSA is pay-per-lead, unlike PPC, which is Pay-Per-Click.
  • You only pay once someone calls your firm by clicking on the phone number listed on the LSA post.
  • It has a  “click-to-call” feature.

Now, let’s find out why PPC is also one of your firm’s best options in successful personal injury law firm marketing.

Law Firm PPC and Its Benefits to Getting More Car Accident Claims 

With PPC for law firms; firms can bid on specific keywords relating to their services. 

In search engine results, the law firm might appear at the top or in a visible area if the user searches for those keywords. By clicking on the ad, the law firm pays a fee to the search engine (Google, Bing, YouTube, etc.). As a result, law firms can target potential clients actively searching for their services. When it comes to car accident cases, usually the urgency is immediate so it is vital your firm is ready to offer a helping hand. 

Other personal injury law firms working with Consultwebs have seen results from this. 

Just look at how Consultwebs helps a law firm reduce their cost-per-lead by more than half using a PPC campaign in this case study:

Campaign problems and solutions

In addition to keyword research, the Consultwebs team created new ad groups and wrote new copy for the advertisements. Despite spending less, the cost per lead dropped from $301 to $129, and the firm saved $7000 over 3 months. 

You can also master Pay-Per-Click advertising for law firms – start by diving into this video:


How a Strong Law Firm SEO Strategy Helps You Reach Car Accident Victims

Car accidents are unpredictable – but they happen. Fortunately, you can be there to help 24/7.

If your law firm is looking for wider visibility, long-time online growth, more calls, clients, and cases, then SEO should be your go-to strategy.

Organic search benifits for lawyers

What’s In It For Your Law Firm If You Opt In for Consultwebs’ SEO Services

Partnering with Consultwebs will provide your firm with long-term benefits such as:

✅Enhancing your website by optimizing it to appear in Google’s SERPs 

✅Concentrating on Local SEO

✅Merging Off-page SEO and On-page SEO 

✅Boosting your local traffic

✅Boosting your online reviews

✅Improving social media management

✅Performing continuous keyword optimization

✅And so much more.

Be There When Car Accident Victims Need Your Firm the Most 

No one should go through car wrecks alone. As an experienced law firm, you can take steps to be there at the right place at the right time.  

This is why many personal injury law firms are diversifying their strategy by investing in different digital assets. 

Car accident victims shouldn’t settle for less and neither should your firm’s business. This is why personal injury law firms are partnering with Consultwebs. Take a look at another case:

Avg cpc

The data is between Q3 and Q4, the firm has managed to: 

📈Increase the number of cases by 62.5% 

📈Decrease cost per case by 39.7%  

Marketing personal injury shouldn’t be complicated; let us guide you to success.


Read the Rest of the Case Here.