Marketing

“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising co[...]

Funnels, CRMs, CTRs, and KPIs: If you’ve spent any time around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 wi[...]

Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advi[...]

Cryptocurrency and blockchain are two technologies that have huge potential to disrupt many industries, and have already begun in some. You may ask, “What is blockchain? What companies are using it? How exactly could they disrupt the marketing and advertising industries?” We will cover all of[...]

Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every perso[...]

Avvo’s Business Model Faces Scrutiny Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo Advertising or Avvo Pro. In [...]

“Yo soy un abogado.” Do you know what this sentence means? If any portion of your potential client base speaks Spanish, you should! There is no question that globalization and immigration are changing the cultural landscape of the U.S.. With these changes, there is likely an increase in Sp[...]

Quick Response Code (QR Code) is a matrix barcode that is readable by camera phones and barcode readers. The information encoded can be URL, text or other data. QR codes were originally created in Japan by Toyota in 1994. QR Codes are similar to normal bar codes that are used by retailers to trac[...]

Is writing a free book an effective way of marketing your law firm? We know from talking with clients and reviewing client visitor statistics that free books and videos are two powerful ways to increase conversions from Web visitors to law firm clients. Writing a book creates instant credibility [...]