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Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn't allowed into the "boys club" until 1869? That was nearly 100 years after its founding! Sinc[...]
According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it." 'Significant Objects' was an experiment devised by Rob Walker and J[...]
Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can exp[...]
Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There's inflation fro[...]
Your Legal Marketing Budgeting How-To Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on [...]
How’s your firm's pulse looking? Is it strong? Weak? Slow? Normal? Not sure? You can keep track of this with key performance indicators. KPIs are performance measurements that help you understand how your firm is doing at the department level (marketing, finances, business development, e[...]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona alrea[...]
How Consumers Find And Hire Law Firms In a Post-COVID World With Charles Gaudet Law firms aren’t exempt from having to face the unprecedented challenges COVID-19 brought along with it. While the pandemic has forced us all to stay home, law firms have faced internal and external changes in their [...]
There is a famous saying by Albert Einstein that goes, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity is important. Simplicity in language means there is clear communication between two parties. If you think about it, if you understand a topic enough, ev[...]
There are many ways to turn your law firm website visitors into paying clients. Just because you have website traffic, doesn’t mean your visitors will fill out your contact form or call for a consultation. To transition your website visitors into leads, you must motivate them enough to give up the[...]
