Persuasion & Influence in Legal Marketing & Advertising

persuasion & influence in legal marketing & advertising

We discuss persuasion and influence in legal marketing & advertising, and The LAWsome Book Club digs into Dr. Robert Cialdini’s, “Pre-Suasion: A Revolutionary Way to Influence & Persuade” to discover the process of arranging for recipients to be receptive to a message before they encounter it.


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