Legal Marketing

According to financial forecasts, spending within the U.S. legal marketing and advertising industries is estimated to exceed $1 billion in 2020. Not only is it an insanely expensive, zero-sum game against competing law firms, now thanks to the thousands of tactics available offline and runaway algorithms that can easily change…

Have you ever been lost in the forest? Have you ever been lost, ever? These days we have an app and a map for almost every journey we take, from raising a child to building a business. And yet, the one journey that most law firm owners fail to map,…

With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowledge and strategic insight on marketing…

best of the best attorney advertisements 2019

Attorney advertising is a seemingly tough marketing challenge to get right for most law firms. Lawyer ads are viewed by lawyers themselves as an abomination that stains the public perception of the legal profession. Paradoxically, a fair amount of lawyers believe that attorney advertising is a fine use of marketing resources when…

How to create a law firm marketing strategy Consultwebs

In legal marketing departments across the country, endless tactics and campaign-based chaos reign supreme. Most law firm owners dealing with Restless Marketing Syndrome (RMS) find themselves constantly questioning the efficacy of marketing, and it isn’t because they lack good ideas, good intentions, or a good brand. It’s because they lack a good strategy….

How to discover your law firms brand

Among the top professional concerns facing lawyers today is a saturated market. According to opinion surveys, lawyers believe there are too many law firms competing for the same piece of pie. Among the top concerns facing advertisers and marketers today is a saturated attention economy. Our connected society is so glutted…