Are you struggling to choose between an in-house marketing team and an external agency for your law firm's marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer [...]
Discover the key to turning potential clients into long-term clients with our expert tips on effective law firm intake management. In the fiercely competitive world of legal services, a law firm's success hinges on its ability to attract and retain clients - and the first step in achieving this i[...]
How to Build a Strong Legal Network for Your Law Firm Discover actionable tips to help you build a solid legal network and grow your law firm. While legal knowledge and experience are undoubtedly critical to success in this field, networking can significantly impact a law firm's growth and susta[...]
"Discover how law firms are getting more calls to their office and cases through their doors with the help of digital efforts like PPC and SEO." Did you know that more consumers are using Google to evaluate local businesses than ever before? A recent consumer behavior study confirms that the majo[...]
Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can exp[...]
Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T[...]
There is a famous saying by Albert Einstein that goes, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity is important. Simplicity in language means there is clear communication between two parties. If you think about it, if you understand a topic enough, ev[...]
We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona alrea[...]
Marketing frills sacrifice honesty for followings and conversions. Today’s marketers push limits- adopting overly ‘salesy’ language. Some businesses can lose credibility over this kind of content. That’s why law firms keep off aggressive marketing campaigns. Words and impressions are seri[...]
You will find this hard to believe, but it’s the truth: you can actually influence someone else’s decision through psychology. Sounds like a script plucked straight from an episode of Suits, right? Believe it or not, that is what marketing psychology is all about—and understanding your a[...]
