Law Firm Marketing

How to discover your law firms brand

Among the top professional concerns facing lawyers today is a saturated market. According to opinion surveys, lawyers believe there are too many law firms competing for the same piece of pie. Among the top concerns facing advertisers and marketers today is a saturated attention economy. Our connected society is so glutted…

will marketing & advertising cheapen my law firm?

“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising concept fail?” “Will we look desperate, cheap, or…

measuring marketing roi in your law firm

Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a…

what can i do to increase awareness for my law firm

So you’re ready to market your law firm? You’re 100% prepared to increase awareness of your practice! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started. Well, the good news is, there isn’t a magic bullet to law…

six google ad metrics more important than average position

The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? Average Position Isn’t So Great Average Position is self-explanatory: It is the average of all ad…

digital advertising for law firms & brand safety

A pre-roll ad for your personal injury law firm runs before a music video compilation of fatal car wrecks on YouTube. An ad featuring your top attorney pops up on a conspiracy theory website maintaining that all attorneys are lizard-people. Who’s to blame for this? What impact will this have…