Law Firm Marketing

law firm marketing, lead generation, solo, lawyer

Leads! That’s what marketing a law firm is all about, right? Calls and clicks that turn into cases ─ that’s all marketing is, right? So signing up for a lead generation service is the smartest and most cost-effective way to get some marketing in the air and some business in…

With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowledge and strategic insight on marketing…

How to create a law firm marketing strategy Consultwebs

In legal marketing departments across the country, endless tactics and campaign-based chaos reign supreme. Most law firm owners dealing with Restless Marketing Syndrome (RMS) find themselves constantly questioning the efficacy of marketing, and it isn’t because they lack good ideas, good intentions, or a good brand. It’s because they lack a good strategy….

How to discover your law firms brand

Among the top professional concerns facing lawyers today is a saturated market. According to opinion surveys, lawyers believe there are too many law firms competing for the same piece of pie. Among the top concerns facing advertisers and marketers today is a saturated attention economy. Our connected society is so glutted…

will marketing & advertising cheapen my law firm?

“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising concept fail?” “Will we look desperate, cheap, or…