Law Firm Marketing

“Unwavering incremental change can create remarkable and monumental results.” – Ryan Lilly Well, based on the amount of…underestimation on the fluctuating nature of 2020…it’s hard to imagine the shelf-life of marketing advice these days, is any longer than that of a banana, duct taped to a wall.* However, in the…

In the quest for best-in-class advice on digital marketing and branding for law firms, most legal marketers are inundated with “content,” left with partially read books and blogs, but no reliable strategy on how to build their book of business. That’s got to stop. In this article, the legal marketing…

Consultwebs Legal Marketing Social Media For Law Firms

Choosing to develop your law firm’s book of business through social media marketing can be a decision, fraught with variables. Do you bandwagon on the latest platform? How does organic traffic, differ from paid? Is it possible to track social media ROI? Should you keep paying your partner’s kid to…

When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to potential…

During the pandemic, “essential worker” has become a household term. Healthcare professionals, grocery store workers, delivery drivers, warehouse workers, and many others have played a crucial role in keeping the country moving forward even as the majority of people were ordered to stay at home. In some states, lawyers have…

As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their practices in…