So, we have good news and bad news. The bad news is personal injury law is an incredibly competitive practice area, and it’s not likely to get any less competitive (at least within the next decade). This means that more than many other law firms in other practice areas, you need to carefully marke[...]
The life of an attorney is a busy one. In the whirlwind of tending to client needs, preparing for trial, prepping contracts, and fretting over billable hours, it’s easy for even well-intentioned firms to lose sight of the bigger picture. However, taking the time to engage in community se[...]
Uncover the secrets behind the evolution of legal advertising and discover how your law firm can harness the power of historical insights to craft a cutting-edge marketing strategy that dominates the digital age today. Imagine a world before billboards, social media, and even newspapers—a tim[...]
Top Challenges for Law Firms in the Coming Years Want to stay ahead in the game? Stay here and learn how to overcome the most pressing challenges law firms face in the coming years. With rapid technological advancements, the legal industry is experiencing a significant transformation. As suc[...]
The Case of Personal Injury Firms According to banks and economists, the U.S. economy is in a recession. The rule of thumb definition for a recession is two consecutive quarters of negative GDP growth. Factors like the lasting effects of the coronavirus pandemic and Russia's invasion of Ukraine a[...]
Bob, a multi-business owner, is in the market looking for an estate planning firm that'll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticke[...]
Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There's inflation fro[...]
Yes, it’s that time of year again: future leftovers in the oven, family flying all over the country, Starbucks coffee cups with snowflakes on them…. As the weather turns cold and you prepare for yet another failed New Year’s resolution, we encourage you to get creative with your marketing[...]
Marketing without breaking the bank Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on [...]
Accelerating your firm's strategy with data Building on your firm's reputation has never been more critical - and one way to nourish it is through the use of legal data analytics. According to Lexis Nexis, this refers to the science of drawing insights from large volumes of data. Data is inc[...]
