Every year since 1992, the M&L Meeting has produced an event in an environment of open participation and shared learning.
Last week, members of the Consultwebs.com Marketing Team joined lawyers in beautiful Jackson Hole, Wyoming to speak at the annual M&L Summer Conference. With only one attendee per direct market area, they were able to share closely-held data and strategies with the promise of not disclosing information outside the competitive circle.
President & CEO Dale Tincher highlighted multiple clients who are obtaining more than 20 cases per month from their websites at an SEO cost per case of under $275. He also shared an example of a client who was obtaining cases from pay per click (PPC) advertising at under $775 per case, explaining that this compares very favorably to most law firms’ cost of $1,000 per case for TV advertising. Consultwebs’ Marketing Director Tanner Jones discussed techniques that improve the number of cases law firms receive each month.
“I think the data we shared was truly eye-opening for the M&L attendees. There is no question: the ROI from TV is shrinking. The Web is the future. Many firms there understood this change and are taking action to improve their online marketing campaigns,” said Senior Legal Marketing Strategist John Damron, who was also in attendance.
Other topics addressed by the speakers included:
- Opportunities in the realm of mass torts;
- Social Media and lead generation;
- Intake best practices.
Between sessions, there was time for great networking and fun – including an iPad giveaway! Congratulations again to Christin Calloway from Millar & Mixon and Mitch Short from Sawaya Law Firm on winning the Consultwebs-sponsored iPad drawing!
“Sharing joint experiences of what has and has not worked for different law firms is an invaluable component of M&L conferences,” Tincher says. “In such a personal setting, lawyers are more willing to share their experiences without fear that their competitors will steal their strategies.”
You may view the rest of our photos of the event and the scenery by visiting our photo gallery.
To find out more about this conference and other beneficial legal marketing learning opportunities, reach out to Consultwebs by emailing email@example.com or give us a call at 800-872-6590.