Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book [...]
As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fact, several ways law firms can market their pr[...]
The coronavirus pandemic has reshaped the world in ways we never could have expected. Even as many individuals and families were forced to put their lives on hold and hunker down at home, many companies have had to make quick decisions aimed at preserving profit or even thriving in the new economic [...]
Are you concerned about your law firm’s marketing in these uncertain times? Are you wondering how lawyers can identify opportunities, maintain market share, and set up for success in the evolving digital marketplace? In this webinar on-demand we cover these topics and more: [...]
Have you ever been lost in the forest? Have you ever been lost, ever? These days we have an app and a map for almost every journey we take, from raising a child to building a business. And yet, the one journey that most law firm owners fail to map, is that of their own clients. Let’s f[...]
With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowled[...]
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, an[...]
Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag line[...]
