If you have been a business owner for long, you have encountered both good and bad salespeople. You can often notice the difference pretty quickly. Most attorneys rely on their spidey senses to identify the bad ones and navigate their way out of those conversations as quickly as possible. But sometimes, it’s too late before […]

The Top 4 Reasons Why Your Firm’s Branding Needs Video Are you struggling to engage potential clients and increase conversions? Do you find that even the most thorough and well-written legal content isn’t quite cutting it? If so, it’s time to consider incorporating video into your branding strategy. There are tens of thousands of personal […]

Many law firms experience problems with low online visibility or a poorly optimized website–or both. Here’s what to do about it to get more leads and clients. 🎁We’re including a FREE Assessment! 🎁 As the industry grows, law firms are facing increasingly fierce competition. The American Bar Association found that the number of lawyers in […]

Do you want to know which of your digital assets yields the highest ROI? The answers are all hidden in plain sight–right behind your metrics. Stay with us to find out which metrics you should be tracking. According to the Legal Analytics Survey Results 2022, more than half (68%) of legal professionals are using legal […]

The business of law is slowly but surely shifting from a labor-intensive to a tech-driven workforce…and this is an excellent thing for law firms! 🤑Discover the best ways to secure your lead pipeline and generate more business here. The smartest firms are trying to find ways to remain recession resistant. A new study by law.com […]

Cybersecurity: Keep Your Firm’s and Clients Data Safe As firms are entrusted with lots of sensitive (and legal) information, cybersecurity is a must. Learn about the different types of cyberattacks and download a FREE cybersecurity protocol. The truth is cyberattacks can happen to any business and can be costly for those who aren’t prepared. Research […]

Is Marketing for Law Firms a Cost or an Investment? Let’s be blunt, marketing has become a necessity. It’s no longer a nice-to-have, as it has turned into more of an expectation than it is a cool addition to your business plan. Let’s explore this a little further. There’s inflation from both sides of the […]

Your Legal Marketing Budgeting How-To Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on the creative path that is legal marketing strategizing. […]

We call them the ideal users, buyers, or customers, but in the end, it all boils down to the same concept: a buyer persona. The idea of buyer personas emerged in the 1990s and ever since the social media boom, most (if not all) law firms that are going digital have their ideal buyer persona […]

How Consumers Find And Hire Law Firms In a Post-COVID World With Charles Gaudet Law firms aren’t exempt from having to face the unprecedented challenges COVID-19 brought along with it. While the pandemic has forced us all to stay home, law firms have faced internal and external changes in their business model. Perhaps the most […]