Author: Joel Morrison

Maximize your reach with optimal YouTube posting times in 2024.

Let’s dissect the analytics behind video marketing publishing schedules and unearth the Best Time for Law Firms to Post on YouTube in 2024. To start, let’s look at the latest data. These numbers show how powerful YouTube videos are. It is important to note, however, that a significant portion of YouTube activity takes place on […]

Effective video advertising examples for lawyers on a cover image.

Have you already leveraged video advertising in your law firm’s marketing strategy? If YES, then GREAT! Here, we will share more awesome ways to reach video advertising success. But if NOT, no worries! In this blog post, you will discover how your firm can take advantage of lawyer video marketing campaigns to gain more potential […]

Diversify-Marketing-to-Boost-ROI

Why More Law Firms Are Diversifying their Marketing Investments to Boost ROI Today, we often hear the concept of ‘diversifying,’ but what does that mean in marketing? Diversifying marketing strategies is the new power tool of many law firms. These firms are the ones currently dominating the digital landscape while their competitors are struggling behind […]

Maximize media impact with content recycling strategies on a sleek gradient background.

Take Full Advantage of Old Media With Content Recycling Are you investing time and money in marketing efforts? Then you’ll want to know the secret behind creating consistent content without wasting time, effort, and money. Stay with us, and we’ll show you how. Studies show around 60% of marketers update their content 2-5 times, but […]

Graphic depicting financial strategies in a law firm, with text and symbolic imagery.

Ways Law Firms Can Save And Make Money Struggling to stretch your law firm’s budget? Rest assured, you’re not the first. Having spent over a decade in the legal sector, one key revelation has stood the test of time… Top-performing law firms are forward-thinking, regularly scrutinizing and tweaking their budgets and marketing approaches in response […]

Infographic of marketing strategies for law firms, featuring digital ads, networking, and testimonials.

Every law firm has unique needs and requires distinct marketing services depending on their practice area. This blog is intended to empower firms by offering clarity on which approach best fits their: Budgetary constraints Desired outcomes Overall business goals Differentiating Your Needs and Your Wants We understand that your law firm wants to achieve certain […]

Guide to Enhancing Law Firm Reviews and Reputation with Typing Hands on Laptop.

It’s no secret that lawyers go to great lengths to manage their reputations. From sleek suits, a clean-cut to their won-case count, it’s elements like these that might project the attorney and overall firm as one that is successful. But nowadays, besides appearances and a physical office, law firms’ online reputation and branding are equally […]

Robotic hand shakes human hand beside gavel, symbolizing AIs role in legal systems.

AI for Law firms: Exploring the Basics, Ethics, Platforms, and Best Practices Like many forward-thinking businesses today, law firms must embark on a new journey: AI. However, AI is not confined to a limited array of narrow functions. Instead, its capabilities form a sprawling tree with many branches poised to revolutionize how we approach all […]

In-House vs. Agency: Visual Comparison for Law Firm Marketing Solutions.

Are you struggling to choose between an in-house marketing team and an external agency for your law firm’s marketing needs? Allow us to help.  To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer is, unfortunately, not a clear-cut one, and the […]

Professional in suit uses futuristic tech interface to enhance law firm’s potential with Avvo.

Are you making the most out of your Avvo profile? If you’re an attorney, chances are you’ve already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations, Avvo presents a unique marketing opportunity for […]