Author: Consultwebs Staff

Let’s jump into the hard facts, here.  60% of law firms don’t measure their marketing ROI. This number is astounding, considering the livelihood and efficiency of their marketing strategies rely on how much return they generate! If your marketing isn’t getting you any new business, there’s no sense in continuing…

Competition in the legal industry is getting fiercer by the day. Thanks to technology, law firms are now investing in digital marketing more than ever in a bid to win the attention of clients. Only the elite outshine the crowd, and that’s where branding comes in. Orbelo defines branding as…

Are you ready for Google’s next update?   Come May 2021, the Google algorithm as we know it will change – again. Though the search engine undergoes near-constant updates, the vast majority go under the radar. The upcoming core update, however, is one that will potentially impact your SEO efforts…

For people to seek your services, they must have confidence in what you offer. A great website provides a few sections and breaks down information for the benefit of the clients. As clients have tight schedules, they need to see a proper tabled structure of information as they strive to…

Marketing frills sacrifice honesty for followings and conversions. Today’s marketers push limits- adopting overly ‘salesy’ language. Some businesses can lose credibility over this kind of content.  That’s why law firms keep off aggressive marketing campaigns. Words and impressions are serious business in the legal fraternity. Many law firms stick to…

In the changing landscape of digital marketing, it can be difficult to stay on top of the latest offerings, understand what they are, how to get them and how they can work with your law firm’s marketing strategies – or not. The latest from Google is Local Service Ads (LSAs)….