When Google opened its Local Services Ads (LSAs) platform to law firms in 2021, it led to a major shift in online legal marketing. Now, the LSA platform itself is about to undergo a big change. If your law firm is among the many that have relied on LSAs to gain new cases, you need […]

Happy August!  Between constant search engine algorithm shifts, AI-powered discovery tools, and changing client intake behaviors, keeping your online presence optimized can feel like a moving target. In this blog, we cut through the noise to deliver the essential digital marketing updates you need to protect your firm’s market share, maximize advertising ROI, and turn […]

Once upon a time, lawyers did not advertise on TV. State and local bars forbid it. Then came the disco era. In 1977, in Bates v. State Bar of Arizona, the U.S. Supreme Court freed lawyers to use television commercials by ruling that lawyer advertising is a constitutionally protected form of commercial speech. Today, more […]

At the start of every year, the team at Consultwebs gathers our top industry specialists, locks them in a room (metaphorically), and asks for their wildest, most data-backed predictions for the future of legal marketing. This year, those insights turned into a massive 20+ page playbook covering everything from AI search disruption to the next […]

Happy July, everyone! We’ve made it more than halfway through the year of legal marketing updates. We hope you’re sipping on a drink with a little umbrella in it, beachside as you catch up on the latest news. Here are the updates for this month 👇 🔍 Search Google is rolling out a type of […]

As you cross the mid-year mark focused on winning cases, we’ve been tracking the major digital shifts that will define your law firm’s marketing success this season. Here are the highlights for this month 👇 Let’s Get to the Updates! 🔍 Search In this guide, Google maps out how to optimize for generative AI. It […]

As the spring season hits full bloom this May, your firm’s growth should be doing the same. While you focus on advocating for your clients, we’ve been busy tracking the shifts that will define your digital success in the coming months. From major pivots in search behavior to new advertising frontiers on Apple Maps, here […]

While you focus on your clients this spring, let us handle the digital heavy lifting. The Consultwebs Monthly Update is here with the essential legal marketing news for April. We’ve cleared away the noise to bring you the month’s most critical shifts, helping you keep your firm’s strategy fresh and your focus where it belongs. […]

Don’t spend your billable hours chasing algorithm changes. The Consultwebs Monthly Update is back with the essential legal marketing news for March. We’ve distilled this month’s biggest shifts into need-to-know highlights so you can stay informed and stay focused on your practice.     Let’s Get to the Updates! 🔍 Search Google has released a […]

When you write a strong demand letter, you set the tone for your client’s personal injury claim. The letter outlines what happened, who is responsible, and how much money your client deserves as fair compensation for the physical, emotional, and financial harm they have suffered. It also demonstrates that you take the matter seriously and […]