While you focus on your clients this spring, let us handle the digital heavy lifting. The Consultwebs Monthly Update is here with the essential legal marketing news for April. We’ve cleared away the noise to bring you the month’s most critical shifts, helping you keep your firm’s strategy fresh and your focus where it belongs.
Let’s Get to the Updates!
🔍 Search
Google has improved the indexing of audio and visual content in search queries. Podcasts, video series, and audio-first content have historically been harder for Google to evaluate beyond metadata and transcripts. For brands and creators investing in non-text formats, Google’s ability to surface that work is catching up to where the audience already is. This means attorneys creating audio and video content will soon reap the benefits of those types of content showing up in places like ChatGPT, Gemini, and more.
Google Maps is launching a new feature called “Ask Maps”. This will give users the ability to ask complex questions to their Google Maps, and AI will find the place they are looking for and direct them easily. This feature uses reviews directly from Google for information on the business. This means that reviews could attract potential clients locally in a more direct way, so it is important that your law firm prioritizes review gathering.
🤖AI
OpenAI is changing its privacy policy. They are changing how their ads appear on certain paid ChatGPT plans and how they are targeted. Their ads will be personalized to the user’s search, but will still be labeled “sponsored” and separated from the generated answer. This will allow ads to be targeted differently, potentially more effectively.
ChatGPT’s models search for answers differently. While the default model leaned heavily on 3rd party content like blogs and articles, the premium model searched branded home pages and product pages. This means that leaning on EEAT optimized service pages, relevancy of content, and consistently posting and updating blogs and articles will increase a law firm’s chances of being cited in ChatGPT.
🌐Digital Advertising
A significant change has happened in how average daily budgets pace in campaigns using ad scheduling, which could change monthly spend totals. On March 1, Google Ads has proactively paced budgets to spend up to the full monthly limits, even if they only run on specific days.
For example, a campaign set to weekends only with a $100 daily budget previously spent about $800/month (roughly eight weekend days). Under the new pacing logic, it could spend up to $1,600/month — hitting $200 (2x daily budget) on each scheduled day.
A suggested action item for attorneys – if you consistently hit your daily budget, you may want to consider lowering your daily spend. This change will only take effect once your account receives a notification for it, as it is a slow, gradual rollout. This change further highlights the need for experienced professionals to manage Google Ads to prevent unintended overspends. Consultwebs will be monitoring this closely, and we encourage attorneys to speak with their advertising professionals about these changes.
📱Social Media
After a test phase on Amazon TV Products, Reels are now expanding to Google TVs across the US. Users experiencing Reels on larger screens means more watch time and opens up the app to new audiences who may not traditionally watch Reels on cell phone devices. This announcement fuels the need for video content creation.
The engagement rates from 2025 have decreased for Instagram, LinkedIn, and Threads. While that may sound alarming, Consultwebs clients’ average engagement rates have been much higher than industry standards quoted.
Instagram is rolling out a new feature that allows links to be included in post captions for meta-verified creators. Hypothetically, this would bring more traffic to a law firm’s website. However, Meta is known to restrict reach and views for directing users away from their platform. While this update may sound enticing, we advise attorneys to use this feature cautiously. Consultwebs will be monitoring and will inform clients of any developments on this topic.
Stay LAWsome–We’ll See You Again Next Month!
And that’s April in the books! We hope these takeaways help your firm stay ahead of the curve. Look out for our May update, where we’ll bring you a fresh set of digital trends and strategies to keep your firm’s growth momentum strong.
