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In one of the most competitive service industries today, many lawyers are asking themselves; “How can I market my law firm online?” and “How do lawyers get more clients?”. The answer; a digital marketing strategy that builds your brands and your book of business. The list of tactics available to lawyers looking to grow their practice […]

Family Law Firms Need to Know Family law practice deals dissolution of a marriage, a child custody battle, or the complexities surrounding adoption, every case has its unique challenges and deep-seated emotions. Marketing for a family law firm isn’t about flashy ads or boastful claims. It’s about connecting with individuals at potentially one of the most challenging times […]

You will find this hard to believe, but it’s the truth: you can actually influence someone else’s decision through psychology. Sounds like a script plucked straight from an episode of Suits, right? Believe it or not, that is what marketing psychology is all about—and understanding your audience’s cognitive biases is crucial in maximizing your law […]

Over the past 4 weeks, we have seen pretty consistent changes and issues with Google My Business. Some of the features that stopped are now coming back, while other issues still persist. Let’s go through each feature and what is happening currently with them. Google Reviews, QA, and more New reviews were blocked a few […]

Have you ever been lost in the forest? Have you ever been lost, ever? These days we have an app and a map for almost every journey we take, from raising a child to building a business. And yet, the one journey that most law firm owners fail to map, is that of their own […]

Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be generalized and bland, avoiding […]