Internet Marketing Strategy For Law Firms
Your Game Plan for Business Growth
Because Consultwebs works exclusively with lawyers and law firms, we know and understand the ins and outs of the legal marketplace. Our industry expertise allows us to advise our clients on the Internet marketing strategies and tactics that will work best – and how to avoid those that may prove ineffective.
It is important that you work with a web marketing consultant who can effectively merge your offline business-development initiatives with your online marketing goals. Simply put, your online presence is an extension of your brand and reputation.
Your website should reinforce the kind of experience you want potential clients to have when they consider hiring you as their attorney. We take the time to get to know you and your law firm culture, as well as your business plans and overall marketing initiatives. We use this knowledge to customize your website so that it closely mirrors what you want to project professionally, while at the same time deploys SEO best practices and delivers engaging content.
When TV, Radio, Yellow Pages and Print Ads Don’t Deliver
You have to meet your prospective clients where they are – or at least where they are looking for a lawyer. For years, that meant paying top dollar for a prime spot in the yellow pages and buying expensive airtime on local TV and radio stations. Even newspaper advertising was a viable option for some firms.
Not anymore. Studies consistently show that users are abandoning the yellow pages, sending the thick volumes of dead trees and ink on a downward spiral to the status of historical curiosity. The same is true for print media. Television’s fate isn’t much brighter. DVRs and streaming services like Netflix and Hulu are diluting the power of commercials for viewers who simply fast-forward through them. Radio also hasn’t been immune to the digital revolution.
Although phonebook, broadcast and print ads may remain a part of some firms’ marketing portfolios, they certainly aren’t enough on their own. Potential clients increasingly turn to the Internet when they need help with a legal issue. Many start their lawyer search online, and some use the Internet to research a firm they’ve heard about through other marketing channels or by word-of-mouth. More and more potential clients are using smartphones to search for law firms, which makes it even more important to have a responsive site that works well on mobile devices, and a site that ranks high in local search results.
Will prospective clients find you? Making sure they do is the goal of Consultwebs’ team of experienced internet legal marketing professionals. Everything we do advances the ultimate goal of driving qualified case leads over your law firm’s online threshold.
More Than Just a Website
Building a custom website is just the beginning of the online marketing efforts Consultwebs delivers for our law firm clients. A well designed, user-friendly, aesthetically pleasing and informative site serves as the foundation for a much broader array of services.
Our law firm clients collaborate with a Consultant who oversees every aspect of the campaign, tailoring an online strategy targeted to generate new business for your practice. After developing a plan in tandem with the firm, Consultants coordinate the efforts of all Consultwebs’ teams – Design, SEO, Social Media, Content, Outreach, Pay-Per Click, Public Relations and more – to turn the plan into actions that get results.
Components of a successful online legal marketing strategy may include, for example:
- Active Social Media engagement.
- Robust blogs and practice area content.
- Click-to-Chat services.
- Pay-Per-Click (PPC) campaigns.
- Optimizing the firm’s presence on Google Local.
- Helping the firm draw positive reviews.
- Mobile-responsive design.
- Vigilant monitoring to ensure compliance with ever-changing SEO best practices.
- Outreach to develop authority and improve backlink profile.
A firm’s online marketing strategy will often include some offline components. For example, Consultwebs frequently works with law firms to improve their reputation and involvement in the community. We have assisted law firm clients with running scholarship competitions, promoting charitable events and engaging in community advocacy – all with an eye partly on enhancing the effectiveness of the firm’s Internet marketing strategy.
Let’s Work Together on Your Internet Marketing Strategy
Are you ready to get started creating a legal web marketing effort that is designed for success? Consultwebs’ online marketing professionals are ready to listen to your goals, discuss your options and develop a plan to bring in the new clients your law practice needs.
Let’s chat about how we can help you. For a free consultation, call us toll-free at or fill out or easy online contact form.