Your online presence can do a great deal to boost your law firm’s potential and overall success, but only if your potential clients are easily able to locate you while searching. You’ve got to optimize your search engine results, so that you’re among the top-ranked results when clients come looking. Here are a few tips for moving yourself up the rankings.
1. Optimize your website for mobile users
Phones and tablets are used for nearly half of all searches – and that number is only growing. So, you should have a website, but you should also ensure that it’s optimized for viewing on a mobile device, otherwise you could be alienating nearly half of the people looking for you. Visiting your website from a mobile device will help to determine your mobile-friendliness. If you’ve got to scroll horizontally to view things, you’re not optimized for mobile users. But, if everything shifts to accommodate the smaller screen size, you’re all set for viewing on mobile devices. Web designers should easily be able to convert the website they’ve already created into a mobile-ready version. Turn to the SEMrush all-in-one digital marketing kit to get yourself set up quickly and easily. Before anything goes live, make sure you’ve gotten it looked over by a professional editor. They can quickly eliminate errors that can put a serious dent in your credibility.
2. Don’t overstuff your keywords
The ideal way to include keywords is through writing them into the natural language of your website and what your prospective clients will be searching for. You want to use them enough so that Google can pick up on it and readers can get an idea that you’ve got what they’re looking for, but you don’t want to use them so much that the writing then sounds unnatural or your page is flagged by Google.
3. Get yourself listed in lawyer directories
One simple way to start getting your name out is to get yourself listed within online lawyer directories. They’re great places for potential clients to search a database for lawyers in their area, specializing in services they need. If you need to list yourself within a directory, but need your information presented in the proper format, Cite It In can help you compose perfect citations instantly.
4. Start blogging
Providing regular blog posts for readers does several things for you. It keeps your information fresh and current, which Google loves to see. It drives more traffic to your website. It provides your clients with helpful information they’re looking for. It demonstrates your knowledge and capabilities. Yes, it does take some time to compose and post your blogs, but the end results are well worth the trouble. If you need some help with creating blog posts, try using State of Writing or Academadvisor – free grammar and writing resources that can help you compose well-written and grammatically sound pieces.
5. Learn your relevant keywords
Potential clients use different words and phrases to search for the same services. It’s important to research and discover what the most relevant and popular searches are, so that you can incorporate those keywords into your content. You’ll ideally want to look for highly searched keywords with low to moderate competition. Free Keyword Tool can get you started with finding the most relevant keywords and phrases that you’ll want to start using. You can monitor your search traffic and see how your competition is doing by using Ahrefs, which gives you some insight into why others may be surpassing your web presence.
6. Make your calls to action clear
Any business needs to have a call to action – what they specifically want their customers to do at that moment. Whether it’s signing up for an email list, entering a contest or calling for more information, the call to action needs to be clearly stated and prominent on your website. For lawyers, calls to action need to be designed a little differently from other businesses. Contact information should be visible at the top of every page throughout the website, and there should be multiple contact options available. The main call to action needs to be placed above the fold, on the first screen that appears without having to scroll down. Make your writing short and to the point by using the Easy Word Count to track and count your word usage.
7. Apply schema to your website
Law firms have their own set of schema, which is the machine-readable HTML language that assists search engines in determining the connections between different content. Phone numbers, addresses, email addresses and more should all have the relevant schema attached to them in order to help the search engines find and sort out this data.
Your online presence is an enormous component your law firm can expect to see. Make that presence as strong and relevant as possible by following these tips.
“Gloria Kopp is a business consultant at Academized service. She is also a contributing expert at Template Monster, Huffingtonpost, Paper Fellows, etc. Besides, Gloria writer her Studydemic educational blog where she shares writing samples, tips and guides.”