Web-savvy law firms are no strangers to the benefits of mobile-friendly sites.
Last week, Google announced that mobile-friendliness will be included as a ranking signal, effective April 21st. In unusual clarity, Google’s Webmaster Central Blog explicitly stated:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Which means the clock is ticking for firms who have thus far delayed the move to mobile. On April 21st, law firms whose websites are not mobile friendly will appear lower in the search results than those who have already adopted such technology.
How To Determine If Your Law Firm Website Is Mobile Friendly
There is one surefire way to determine if your website is mobile-friendly. We’ll use one of our client’s sites, LYSLaw.com, as an example.
Simply run your site through Google’s Mobile-Friendly Test. Visit //www.google.com/webmasters/tools/mobile-friendly/, type your site’s URL into the search bar and click ‘Analyze’.
Another way you can be sure that your site is mobile-friendly is if you know your site is responsive. Responsive design means, as another Law Web Marketing writer has noted, “that websites and online applications should scale appropriately and work the same way, as well as be aesthetically pleasing, no matter which screen the site is viewed on.”
What You Should Do
Preceding this announcement, Google had already rolled out a feature to mark Mobile-friendly sites with that designation on the search results page.
The writing was on the wall, as it were.
At present time, sites must, as one Search Engine Watch article warns, “Go Mobile or Become Irrelevant.” You need to be prepared to see your site rank lower if your site is not mobile-friendly.
If you have concerns about the mobile-friendliness of your law firm site, talk to your Web provider about options. If your site is not currently mobile-friendly, they should have a solid plan of action that will result in you having a mobile-friendly site by the April 21st deadline.