Category: Digital Marketing
Lawyers’ Digital Strategy 2024 Today, keeping up and navigating the complexities of digital marketing is like painting a moving train. Dealing with something that is constantly changing can render decisions daunting. Some law firms might even wonder whether they are making the right decisions in their marketing strategy. While some firms may question their strategies […]
Let’s dissect the analytics behind video marketing publishing schedules and unearth the Best Time for Law Firms to Post on YouTube in 2024. To start, let’s look at the latest data. These numbers show how powerful YouTube videos are. It is important to note, however, that a significant portion of YouTube activity takes place on […]
If you think you can coast into 2024 on autopilot, it’s time to think again. Prepare for what’s coming right here! More Firms Are Opting for Agile-Driven Services How are law firms managing all the natural moving pieces in marketing? Easy: in 2024 the majority are opting for Agile-driven services. It’s one of the reasons […]
Embrace the Holiday Spirit to Boost Your Law Firm’s Marketing Did you know that law firms who engage in holiday marketing see a significant increase in client engagement and referrals? Let’s explore how you can leverage this festive season to your advantage. As the holiday season approaches, law firms must take advantage of the perfect […]
Every law firm has unique needs and requires distinct marketing services depending on their practice area. This blog is intended to empower firms by offering clarity on which approach best fits their: Budgetary constraints Desired outcomes Overall business goals Differentiating Your Needs and Your Wants We understand that your law firm wants to achieve certain […]
According to a survey by Bankrate, almost 59% of the top economists predict a potential recession by July 2024. This is equal to a 3-in-5 chance of an economic drop. We are all aware that a recession can mean the following: 📉Job losses 📉Decrease in business growth 📉Decline stock markets Although many agree that the […]
Many law firms are struggling to measure their marketing ROI — you’re not alone. But it doesn’t have to be this way. With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling. This post is for the law firms that: Don’t […]
How to Know if Your Marketing Agency is Doing a Comprehensive Audit for Your Firm When a marketing agency is first contracted to work with a firm, one of its first steps is to conduct a marketing audit. What is a marketing audit? It’s a thorough examination and evaluation of your firm’s marketing efforts. The […]
Are you making the most out of your Avvo profile? If you’re an attorney, chances are you’ve already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations, Avvo presents a unique marketing opportunity for […]
The Power of Organic marketing for Law firms Should your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should […]
