Local Search

local seo for law firms

What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard search optimizing, but some aspects of local SEO for law…

always, sometimes, never advice for law firm marketers

Law firms that want to grow their business online know that digital marketing is no longer optional.  There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be…

hey alexa? where's my law firm

Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay….

Recently, a friend was in a car accident. Not knowing what to do, she searched for things like “what to do after a car accident,” “taking photos of car accident,” and finally “insurance claim form car accident” on Google. She had links to everything she needed to file her insurance…

attorney listings

Whether you work for a large international or small boutique law firm, keeping local business information up to date is imperative to your brand’s health, but what about individual attorney profiles? When attorney profiles are properly optimized, they can be very valuable, but they can also be a hassle, especially…

pie chart

Every year, a “Local Search Ranking Factors” survey is completed by digital marketing local experts and published by Moz. This survey data is considered and referred to by SEO experts to determine what is most important when maintaining or increasing local rankings within Google. Although we’re nearing the end of…

sorry we're closed

If you hadn’t heard, Google announced late last year (November 2016) that it would be shutting down Google Map Maker, its older online tool that allowed anyone to contribute updates to Google Maps. Google made the decision official on March 31, 2017. Now who will update Google Maps, particularly if…