Category: Content Marketing

'Significant Objects' was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate the power of stories. In short, they went on their computer, purchased 200 objects with the criteria of each being $1.25 on average, and spent a total of $129. Then 200 contributing w[...]

According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it."   So, what's so great about stories? We'll tell you in 4 simple words[...]

We live in a digital age. Nowadays, most people turn to their friends, family, Facebook, and other platforms like Google to learn about something new. You may be wondering what that means for you and your law firm, and the truth is that, if you want to continue to grow your business, you need to be [...]