Author: Paul Julius

In the changing landscape of digital marketing, it can be difficult to stay on top of the latest offerings, understand what they are, how to get them and how they can work with your law firm’s marketing strategies – or not. The latest from Google is Local Service Ads (LSAs)….

In jazz improvisation, “outside” playing describes an approach where one plays over a scale, mode, or chord that is harmonically distant from the given chord. Greats such as Charlie Parker, Dizzy Gillespie, and John Coltrane all went “outside” the changes and produced some revolutionary music, as well as concepts, that…

ppc for law firms: brand growth vs sales activation

As a segment of a multi-channel approach to marketing for law firms, digital advertising, which includes pay-per-click (PPC), is a fantastic way to both build your brand online and activate sales. Since PPC is traditionally thought of as a solely direct-response vehicle, we wanted to explore the different uses for…

five common ppc mistakes law firms make

In my experience auditing various law firm pay-per-click (PPC) accounts, I have found that firms often make similar mistakes in setting up and managing their PPC accounts. These mistakes can end up costing the firm thousands of dollars in irrelevant ad spend. The key to successful PPC is targeting the…

Copywriting Tips for Legal Marketers

Search engines like Google continue to evolve, but the way people absorb and react to advertising copy stays unchanged. Legal marketers who sharpen their basic copywriting skills, can exercise an advantage over their competitors online. Could the latest renovation of AdWords be a chance to connect to the timeless craft…

PPC

A lot of information is available about Google Ads. Not only is Google itself a great resource, but there are numerous online publications, YouTube channels, blogs – you get the idea. And many people who are of the do-it-yourself mindset often decide to set up and manage their own Google…