Author: Nick Morin

Cheye's opinion on GA4;s use for Lawyers

Marketing can often feel like an arduous task filled with guesswork. However, certain tools - like Google Analytics 4 (GA4) and LawEval - are designed to demystify the process (at least in some ways), helping law firms make sense of the digital landscape. GA4 and LawEval are web analytics tools t[...]

An effective marketing strategy needs to be based on both long-term and short-term goals and actions. Paid advertising, or PPC, is a quick and effective way to boost reach and conversions. Here’s what it’s all about and how you can implement it for your law firm today.  Here’s a shocking s[...]

If you’re looking to incorporate video into your business strategy, you’re making a smart move. However, if you’re still on the fence, then this post is for you. Psst…you’ll also find a FREE video strategy checklist! 🎁 Did you know that research finds that video has an online usage r[...]

The Case of Ryan Bisher Ryan & Simons If there's one lesson we've learned from the past two years, it is that law firms must remain flexible in responding to rapidly changing events like the pandemic. With unprecedented factors like it, many recognize the power of having a digital presence to b[...]

According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it."   So, what's so great about stories? We'll tell you in 4 simple words[...]