Author: Kenneth Harris
Author: Kenneth Harris
Everyone in marketing knows the story. We all spent months preparing for it. In January 2020, Google announced that Chrome would no longer support third party cookies. Later, they announced that 100% of Chrome users would be affected by the end of 2024. Essentially meaning that cookies were on their way out for Chrome users. […]
Benefits and Challenges for Law firms Meta has been offering content creators the opportunity to get verified on both Facebook and Instagram for a while now. That blue checkmark the influencers you follow have on their profiles? That’s the mark they get once they are verified. How do they get verified? Here’s a very top-level […]
More and more law firms are placing themselves at the forefront of the digital advertising competition to achieve their online goal — to be on the first page of search results! These winning firms have one common strategy, and their success is far from coincidental; it is forecasted! They all diversify their digital advertising efforts […]
The Power of Organic marketing for Law firms Should your firm focus on short-term or long-term marketing return on investment (ROI)? While the fruits behind short-term investments like Digital Advertising are obvious, we’ll show you the power behind long-term organic strategies. Your website is your firm’s digital home. Essentially, all your legal digital assets should […]
Get inspired by some of the best law firm websites and discover 5 unique elements you can apply today. While you sleep at night, a sales assistant is working for you 24/7 – your law firm’s website. However, does the work stop once you have a professionally built website? The truth is that today the […]
Tap into Tiktok to expand your Law firm’s Reach TikTok is creating a buzz in the world, and by now, you’ve probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, TikTok was the […]
In today’s competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Facebook’s targeting options have been the super tool […]
Do any of your clients use iPhones (or any other Apple product)? The answer is most likely yes. Due to the large number of iPhone users today, you should be aware of the new iOS 14 update and how it affects your firm’s marketing (because it does!) To give you a quick recap: the iOS14 […]
LinkedIn is a unique platform. Built for professionals, it’s halfway between a social media platform and a professional contact list. Businesses use it as the phonebook of resumes, and professionals use it to keep in touch and look up employers. At the same time, many professional companies bring in clients through LinkedIn because potential customers […]
Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, around 90% […]