Author: Eric Reiss
Many law firms are struggling to measure their marketing ROI — you’re not alone. But it doesn’t have to be this way. With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling. This post is for the[...]
Investing in email marketing? Managing your email campaigns? Whatever the case, you'll want to build and maintain an email list to reach all your clients right in their inboxes! Find out how here. ABA conducted a survey and found that more and more firms are opting for email newsletters, from 26%[...]
Proven Tactics for Success How are family law firms staying ahead of the curve in today's legal arena? Read the before and after case of a family law firm's digital transformation here. [caption id="attachment_1497496" align="aligncenter" width="1024"] Bar Graph of who manages website compari[...]
Bob, a multi-business owner, is in the market looking for an estate planning firm that'll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticke[...]
Ever wonder what the common denominator is for all successful law firms? They're making the best use of marketing metrics. In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the succe[...]
The cookie culture is crumbling Google's new privacy policies, also known as the privacy sandbox, are going through significant changes. By the end of the year 2023, Google plans to stop third-party cookies on the Chrome browser. They will end decades of data-driven targeting advertising,[...]
Accelerating your firm's strategy with data Building on your firm's reputation has never been more critical - and one way to nourish it is through the use of legal data analytics. According to Lexis Nexis, this refers to the science of drawing insights from large volumes of data. Data is inc[...]
Plan your work and work on your plan Having a strategic marketing plan can position your firm as the leading expert in the legal industry. Additionally, it helps build brand awareness, trust, credibility, improve conversion rates, and it can skyrocket your ROI. Sounds powerful, huh? It is, indeed. [...]
Videos: The most popular content type We learn and retain new information in countless ways, but perhaps the most powerful way is through visuals. Most of us prefer to process information through videos that simplify topics enough for us to digest with ease. One caveat to take into considera[...]
How does Google Updates Affect Your Firm? Google makes frequent algorithm updates to its ranking to ensure smooth processes for searchers and advertisers alike by improving the quality and relevance of search results. These updates are continuously launched, however, the majority of the algorithm u[...]