Many law firms are struggling to measure their marketing ROI — you’re not alone. But it doesn’t have to be this way. With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling. This post is for the law firms that:  Don’t […]

Proven Family lawyer SEO Results How are family law firms staying ahead of the curve in today’s legal arena? Read the before and after case of a family law firm’s digital transformation here. If your law firm already has a website, you’re in good company. Statistics show that the percentage of respondents who indicated that […]

Ever wonder what the common denominator is for all successful law firms? They’re making the best use of marketing metrics. In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the success of these marketing efforts. The […]

The Third-party cookies culture is crumbling for digital marketers Google’s new privacy policies, also known as the privacy sandbox, are going through significant changes. By the end of the year 2023, Google planned to stop third-party cookies on the Chrome browser. It’s not happening in 2024. They will ended decades of data-driven targeting advertising, describing […]

Accelerating your firm’s strategy with data Building on your firm’s reputation has never been more critical – and one way to nourish it is through the use of legal data analytics. According to Lexis Nexis, this refers to the science of drawing insights from large volumes of data. Data is increasingly gaining the traction it […]

How Law firms can use Video marketing to win more Clients We learn and retain new information in countless ways, but perhaps the most powerful way is through visuals. Most of us prefer to process information through videos that simplify topics enough for us to digest with ease. One caveat to take into consideration here, […]

You will find this hard to believe, but it’s the truth: you can actually influence someone else’s decision through psychology. Sounds like a script plucked straight from an episode of Suits, right? Believe it or not, that is what marketing psychology is all about—and understanding your audience’s cognitive biases is crucial in maximizing your law […]

Law firm marketing can create many hurdles for a lawyer to jump, in order to generate more leads and gain market share against competing firms. The problem is, most lawyers don’t know the competitive benchmarks, like market share, that could help them make smarter decisions building their book of business. The experts at Consultwebs, in […]

When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or “strong arms” are the only way to break through to potential clients, while others will say that good […]

Are you concerned about your law firm’s marketing in these uncertain times? Are you wondering how lawyers can identify opportunities, maintain market share, and set up for success in the evolving digital marketplace? In this webinar on-demand we cover these topics and more: The Legal Marketplace: Dynamics & Perspectives Remote Operating Tips: Communication + Community […]