Author: Eric Reiss

Many law firms are struggling to measure their marketing ROI — you’re not alone. But it doesn’t have to be this way.  With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling.  This post is for the[...]

Investing in email marketing? Managing your email campaigns? Whatever the case, you'll want to build and maintain an email list to reach all your clients right in their inboxes! Find out how here. ABA conducted a survey and found that more and more firms are opting for email newsletters, from 26%[...]

Proven Tactics for Success How are family law firms staying ahead of the curve in today's legal arena? Read the before and after case of a family law firm's digital transformation here.   [caption id="attachment_1497496" align="aligncenter" width="1024"] Bar Graph of who manages website compari[...]

Ever wonder what the common denominator is for all successful law firms? They're making the best use of marketing metrics.  In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the succe[...]

How does Google Updates Affect Your Firm? Google makes frequent algorithm updates to its ranking to ensure smooth processes for searchers and advertisers alike by improving the quality and relevance of search results. These updates are continuously launched, however, the majority of the algorithm u[...]