Author: Camila Parodi
Bob, a multi-business owner, is in the market looking for an estate planning firm that'll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticke[...]
In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Fa[...]
If there's one lesson we've learned from the past two years, it is that law firms must remain flexible in responding to rapidly changing events like the pandemic. With unprecedented factors like it, many recognize the power of having a digital presence to build a more robust line of reach and commun[...]
'Significant Objects' was an experiment devised by Rob Walker and Joshua Glenn. The purpose of it was to demonstrate the power of stories. In short, they went on their computer, purchased 200 objects with the criteria of each being $1.25 on average, and spent a total of $129. Then 200 contributing w[...]
Insight of International Women’s Day on March 8th, we’d like to pay tribute to the women in the legal field. Did you know that the first female lawyer in the United States, Arabella Mansfield, wasn't allowed into the "boys club" until 1869? That was nearly 100 years after its founding! Sinc[...]
According to Lisa Cron, from Wired for Story, "Stories allow us to simulate intense experiences without having to actually live through them. Stories allow us to experience the world before we actually have to experience it." So, what's so great about stories? We'll tell you in 4 simple words[...]