Author: Egon Maranhao Borucki

Online advertising has completely changed the way businesses reach clients. This type of marketing effort is widespread because it combines real-time data analysis and closely monitors ad spend. However, the models in online advertising are constantly evolving, but one of the most influential and cu[...]

Ever wonder what the common denominator is for all successful law firms? They're making the best use of marketing metrics.  In marketing, there are two sides to the coin. The first side is the planning and implementation of a marketing strategy. The other side is tracking and measuring the succe[...]

Marketing without breaking the bank  Is your firm focusing its marketing to keep your days booked and busy? This is an excellent investment in order to secure your firm’s long-term success. However, to ensure your marketing dollars are well-spent, you must decide your budget before embarking on [...]