Author: Egon Borucki
Suppose you’re just starting your marketing journey with an external law firm marketing agency. You sit down for a preliminary phone call with your point of contact at the agency, expecting to center the conversation around some technical marketing aspects you’d researched on your own time. For [...]
While Google might be the Colosseum of search engines, Bing is the Pantheon – often overlooked, but valuable and powerful in its own right. Bing, Microsoft's search engine, currently holds 8.85% of the global search market as of January 2023, and that's no small feat. Sure, it may not be the giant[...]
So, we have good news and bad news. The bad news is personal injury law is an incredibly competitive practice area, and it’s not likely to get any less competitive (at least within the next decade). This means that more than many other law firms in other practice areas, you need to carefully marke[...]
Are you investing or planning to invest in SEO? Then, this blog post is for you! Stay with us to discover the top mistakes and myths behind one of the most critical practices in law firm SEO. Law firm SEO is a crucial player behind a firm’s marketing ecosystem. To increase visibility, secure [...]
Discover the power of strategic link-building techniques tailored for law firms, as we unveil the secrets to gaining authority and outperforming long-established competitors. First things first, why are links important? Why should your firm care? Let’s take a look at the facts: [...]
Are you tired of seeing your competitors snagging all the top spots in search engine results? Wondering how to get your law firm on the first page? Allow us to introduce you to the world of SEO, PPC, social media, and content marketing. Picture this: You're a top-notch lawyer with a wealth of leg[...]
Feel like your firm’s website looks impersonal? Here’s how adding video to your marketing strategy can change that. Law firm marketing campaigns should aim to answer the one question every prospect has: Can I trust you? And it’s not just about competence - clients want to know[...]
Top Challenges for Law Firms in the Coming Years Want to stay ahead in the game? Stay here and learn how to overcome the most pressing challenges law firms face in the coming years. With rapid technological advancements, the legal industry is experiencing a significant transformation. As suc[...]
Leads are the lifeblood of a law firm's growth. Learn how to keep a watchful eye on your leads and convert them into paying clients with ease. Why are leads so important? In short, without them, it’s really challenging to maximize revenue. and studies show the majority of marketers find this th[...]
Unlock the full potential of your personal injury practice with the right clients - here's how to attract and retain calls and cases. Did you know that studies found the market size of the personal injury industry in the US has grown an average of 4.8% per year between 2018-2023? Specifically, [...]