Author: Egon Maranhao Borucki
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Joe Fried from Fried Goldberg LLC. He is known for being an outstanding truck accident attorney [...]
Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, a[...]
Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]
Is your website doing everything it can? Law firms face hefty competition. Additionally, the era of digital transformation is dramatically driving prospects towards online channels, particularly websites. Long gone are the days when websites were just an optional asset for businesses, today it i[...]
Think of blogs as your firm’s digital backbone and an extension of your firm’s online personality. Blogging has evolved from a personal pastime to an increasingly professional strategy. Although blogs originally started with individuals sharing insights into their lives, they have become a ke[...]
Trust in the online world doesn’t come easy. Users aren’t likely to trust what businesses claim they can do online, no matter how many benefits and features they offer. They are innately skeptical of brands/services at first glance, but there is one factor they have always trusted: the opinion[...]
It is no surprise that new media efforts have pushed traditional media almost out the door but out of all media channels, one of them, in particular, has stood the test of time. Emails. And they are here to stay. Email marketing still ranks as the most effective marketing effort, even above socia[...]
It’s no secret that lawyers go to great lengths to manage their reputations. From sleek suits, a clean-cut to their won-case count, it’s elements like these that might project the attorney and overall firm as one that is successful. But nowadays, besides appearances and a physical office, law fi[...]
There is a famous saying by Albert Einstein that goes, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity is important. Simplicity in language means there is clear communication between two parties. If you think about it, if you understand a topic enough, ev[...]
We know the phrase that goes, “don’t judge a book by its cover”, but let’s rethink this concept. When it comes to marketing like email marketing, we do judge a book by its cover. The cover of this proverbial book is where law firms grab users’ attention. Within email marketing, as we[...]