Author: Alessandra Torres
As we approach the final quarter of 2023, there’s a tangible buzz of anticipation in the air fueled by technological innovation, new client expectations, and unprecedented global happenings. If you think you can coast into 2024 on autopilot, it's time to think again. Dive in to uncover what law [...]
Got any happy clients? Congratulations, they might be your best salespeople! Discover some unique ways to boost reviews for law firms. You’re offering the best legal services, your clients are satisfied, your team is motivated, you’re going the extra mile, closing more cases, and overall yo[...]
Imagine a world where your firm is known not just for its legal prowess but also for its extraordinary client relationship management. It might seem like a tall order, but it's not. Email marketing for law firms remains the undisputed champion among outreach marketing tactics, allowing you[...]
Like many forward-thinking businesses today, law firms must embark on a new journey: AI. However, AI is not confined to a limited array of narrow functions. Instead, its capabilities form a sprawling tree with many branches poised to revolutionize how we approach all areas of law. This means we w[...]
In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘Eâ[...]
Are you struggling to choose between an in-house marketing team and an external agency for your law firm's marketing needs? Allow us to help. To outsource or not to outsource, that is the modern-day Shakespearean dilemma many law firms face when strategizing their marketing efforts. The answer [...]
Are you making the most out of your Avvo profile? If you're an attorney, chances are you've already heard of Avvo. And, particularly if you discovered that Avvo created an online profile for you without your consent, you might have mixed feelings about it. Despite any initial reservations,[...]
The life of an attorney is a busy one. In the whirlwind of tending to client needs, preparing for trial, prepping contracts, and fretting over billable hours, it’s easy for even well-intentioned firms to lose sight of the bigger picture. However, taking the time to engage in community se[...]
Think legal ads all look the same? They don’t have to! Let’s review the best attorney ads of 2022-2023 and analyze just what makes them so successful. Legal ads don't have to be dry and boring; they can be imaginative, witty, and even emotional. In this blog post, we'll take a look at so[...]
Are you looking for a way to boost your online presence and get noticed by potential clients and peers in your industry? Look no further than LinkedIn!Did you know that a whopping 87% of law firms with a social media presence are leveraging the power of LinkedIn to market their practices? That means[...]