Author: Alessandra Torres

In December 2022, Google made significant updates to its Quality Rater Guidelines, shedding light on an updated acronym that has gained prominence in the digital marketing realm: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). This update, which among other items added an ‘E[...]

Think legal ads all look the same? They don’t have to! Let’s review the best attorney ads of 2022-2023 and analyze just what makes them so successful. Legal ads don't have to be dry and boring; they can be imaginative, witty, and even emotional.  In this blog post, we'll take a look at so[...]