Author: Christina Jameel
Let's assume a potential prospect, Anna, visits a friend who lives close to your firm's office. Anna has just been unfairly treated by someone and might have a case. While conversing, her friend suggests she speaks to an attorney as soon as possible. Like most people today, she confides in the Web a[...]
Digital marketing is dynamic, it’s ever-changing and continues to evolve with each passing year. Even during the last couple of years, where continued uncertainty in the business sector was rampant due to the pandemic, the only constant that was discernible, was change itself. In 2022, you can exp[...]
80% of website traffic for law firms come from this powerful section Is your attorney bio really that important? Does it really help pull in clients? To answer these questions, let us look at some stats, shall we?: Bios account for about 80% of website traffic for law firms. Attorney bios[...]
Think of blogs as your firm’s digital backbone and an extension of your firm’s online personality. Blogging has evolved from a personal pastime to an increasingly professional strategy. Although blogs originally started with individuals sharing insights into their lives, they have become a ke[...]
It is no surprise that new media efforts have pushed traditional media almost out the door but out of all media channels, one of them, in particular, has stood the test of time. Emails. And they are here to stay. Email marketing still ranks as the most effective marketing effort, even above socia[...]
We live in a digital age. Nowadays, most people turn to their friends, family, Facebook, and other platforms like Google to learn about something new. You may be wondering what that means for you and your law firm, and the truth is that, if you want to continue to grow your business, you need to be [...]
There are many ways to turn your law firm website visitors into paying clients. Just because you have website traffic, doesn’t mean your visitors will fill out your contact form or call for a consultation. To transition your website visitors into leads, you must motivate them enough to give up the[...]
Marketing for lawyers used to be the classic referral and handing out business cards. But the internet and technology disrupted everything. Suddenly, everybody had a website. The competition went from the law firm on the other side of town to a pool of them online. But lawyers were still apprehensiv[...]