Author: Brandon Smith
"Discover the recent changes in the Google 2021 - 2022 pay-per-click landscape and learn how the updates impact your law firm’s advertising campaigns." Did you know that statistics show that 76% of people who search for something near their location on a smartphone will visit a business within [...]
Did you know that, on average, PPC has a 200% ROI? And this is just the tip of the iceberg. While SEO efforts focus on your firm's long-term success, PPC can immediately propel your firm forward. It's believed that it helps generate twice the number of visitors compared to SEO. However, is one bette[...]
Tap Into The New Market and Expand Your Firm’s Reach TikTok is creating a buzz in the world, and by now, you've probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, T[...]
In today's competitive field, platforms like Facebook go past being a place of social connection. For many, firms included, this is a marketplace. One of the most significant advantages of running your ad campaigns on this platform is the extensive ad targeting options. For the longest time, Fa[...]
Although we rarely think about it, Google is constantly renovating its algorithm. Why? They want to ensure the best user experience. These updates impact most, if not all, businesses that offer their services online. This time Vicinity rolled out, and there hasn't been anything this dramatic in loca[...]
Do any of your clients use iPhones (or any other Apple product)? The answer is most likely yes. Due to the large number of iPhone users today, you should be aware of the new iOS 14 update and how it affects your firm's marketing (because it does!) To give you a quick recap: the iOS14 update is cu[...]
Online advertising has completely changed the way businesses reach clients. This type of marketing effort is widespread because it combines real-time data analysis and closely monitors ad spend. However, the models in online advertising are constantly evolving, but one of the most influential and cu[...]
LinkedIn is a unique platform. Built for professionals, it's halfway between a social media platform and a professional contact list. Businesses use it as the phonebook of resumes, and professionals use it to keep in touch and look up employers. At the same time, many professional companies bring in[...]
Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, a[...]
Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective,[...]