As a Digital Strategist, Rachel Latson works with our team to create and implement a comprehensive marketing strategy tailored to each firm’s goals. By developing and implementing content additions, design changes and updates, social media activity, local search optimization, and other efforts, Rachel works to ensure that campaigns are effective for our clients.
“What I like about Consultwebs is that we take the time to get to know our clients and cater to their specific needs,” Rachel says. “This is why we have become a leader in our industry.”
Rachel hails from Wingate, North Carolina. She earned her undergraduate degree from N.C. State University, where she majored in Fashion Marketing and Brand Management (with a minor in Spanish). She is also Google Analytics IQ certified.
She has served as a marketing consultant in a variety of fields. Her experience ranges from managing the website and Social Media campaign for a non-profit therapeutic horseback riding center to designing shopping events and promotional materials for a chic urban consignment store.