Joan Siopes has provided digital marketing services for a wide range of clients, including lawyers, accountants, real estate professionals, small business owners and more.
“Working with a diverse group of clients has taught me that there is no one-size-fits-all marketing strategy across fields or within the same profession,” says Joan, who today focuses on law firm marketing as a member of our Consultants team.
“I tailor each one of my campaigns for the client and the client’s specific short-term and long-term goals,” she says.
A native of Boxford, Massachusetts, Joan actually began her professional career as a college English instructor after earning both her Bachelor’s degree in English Literature and her Master’s degree in Composition and Rhetoric from Kansas State University.
“My skill set is rooted in clear and effective communication,” she says. “Working at marketing agencies has allowed me to refine my skills in content strategy, development and creation, and it has pushed me to delve deeper into the technical side of SEO.”
Since joining Consultwebs, Joan says she has been impressed by the fact that her fellow team members come from around the world.
“We are able to get the best talent and are not limited by national or international boundaries,” Joan says. “We are a group of strategic thinkers, with specific strengths, that come together to create the best campaigns for our clients.”
In her spare time, Joan likes to travel and visit new cities as well as to spend time with their “fur children” – two dogs and three horses. In addition to riding horses, she enjoys cycling and practicing bikram yoga.
“I also love sports,” Joan says.
Her favorite teams: KU Jayhawks basketball, K-State Wildcats football and – of course, as a Massachusetts native – all of Boston’s pro sports teams (Red Sox, Patriots, Celtics and Bruins).