SEO Marketing

Search Engine Optimization for Law Firms

More people today are finding a lawyer through Internet search engines such as Google, Yahoo and Bing instead of through TV, radio or the Yellow Pages. To make sure these prospective clients find your law firm, you need to work with a law firm Web marketing consultant such as Consultwebs.com, which features a team of experienced and savvy search engine optimization experts.

At Consultwebs.com, we know how to plan and execute a strong search engine optimization (SEO) campaign for law firms. As the result of our ongoing study and site maintenance, our clients’ law firm websites consistently rank high in search engine results.

For example, perform a Google search for “Texas maritime lawyer” or “Pennsylvania truck accident attorney.” Our clients’ websites should be among the first ones you see. We work hard on our clients’ SEO campaigns and take great pride in those accomplishments.

High search engine rankings result in clicks on your website, and each click could be a potential client, making your investment in our SEO services more than worthwhile.

To discuss how Consultwebs.com can deliver an SEO strategy that takes your law firm to the top of the search engine rankings, contact our legal marketing consultants today for a free consultation by calling toll-free at (800) 872-6590 or by using our online contact form.

What is Search Engine Optimization?

Search engine optimization can be a crucial component of your Internet marketing strategy.  Because search engine users rarely go past the first page of search results, you need your law firm website to appear on the first page. This is called having a “high page ranking.” Search engine optimization improves the visibility of your law firm’s website in these “organic” search results by focusing on the search engine’s “algorithms.”

The most commonly used search engines are Google, Yahoo, Bing, MSN, HotBot, Excite, Infoseek, AOL, WebCrawler and Snap. Each one incorporates a wide variety of undisclosed factors into its algorithms. To avoid manipulation and ensure the high quality of search results, each search engine constantly changes these algorithms. If you do not pay attention to these search engine algorithm changes, your site could quickly fall off the rankings and become virtually invisible to prospective clients.

At Consultwebs.com, our SEO experts constantly analyze and adapt our SEO strategy to meet these changes. In particular, we focus on factors that tend to play important roles in achieving high page rankings, such as:

• Carefully crafted URLs, title tags, meta tags and “H” tags;
• External link popularity;
• Internal link structure;
• Keyword relevancy throughout our content;
• Strategic use of social media, such as Facebook and Twitter.

We also avoid practices that are widely believed to have a negative impact on page rankings, such as “cloaking,” using “link farms” and “keyword spamming.” We know there are no shortcuts when it comes to SEO. It takes constant attention and dedicated effort.

SEO: The Consultwebs.com Way

At Consultwebs.com, our first step in devising an effective SEO strategy for your law firm will be to define your target audience and objectives and to decide on the right mix of services we can provide that will achieve your goals. Some clients may wish to dominate a market or area of practice for their location. Others may simply wish to boost their search engine rankings. We will tailor a strategy to meet your needs.

The next step is to put that SEO strategy into action. Law firm SEO services we provide include:

• Coding: Our project managers and programmers gear everything towards SEO, including the domain name, meta tags and structure of the website. Many believe that coding is the most challenging and important aspect of SEO.
• On-Site Content: Our content team can provide practice area content that is rich in keywords, while also being informative and compelling for your website visitors. Carefully chosen keywords and phrases that are relevant to your practice areas can significantly improve your page rankings.
• Off-site content: We believe strongly in providing profiles of your firm for inclusion in high-quality directories, which can significantly improve your search engine visibility.
• Press releases: A timely, well written press release can create “backlinks” to your website from high-quality news sites, generate thousands of headline impressions and possibly draw media coverage for you and your law firm.
• Social media: Our social media and content teams can provide your law firm with blogs, Facebook and Twitter accounts and video, all of which can boost your inbound links and drive up your search-engine ranking.

Our SEO analysts continuously monitor your page rankings and the progress of your SEO campaign and take the steps needed to ensure success for your website. When it comes to SEO, you have to stay active to stay competitive.

Contact Us Today

The law firm Web marketing consultants at Consultwebs.com deliver cost-effective, high-end results for law firms across the country. Allow us to devise and execute a dynamic search engine optimization campaign for your law firm that places you at the top of the search engine page rankings.

For a free consultation with our online legal marketing experts, call us today toll-free at (800) 872-6590 or use our convenient online contact form.