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The legal intake process is arguably one of the most important processes within your law firm. Don’t leave your leads (and business opportunities) on the back burner, discover the most effective legal intake process here. When a lead gets in touch with your firm, that is a huge opportunity however research shows that almost half […]
Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every personal injury lawyer you know? If you […]
Facebook is an important tool for law firms when it comes to online marketing strategies. With an optimized Facebook presence, you can connect with your community, keep people up to date on your business, drive traffic to your website, and spotlight why potential clients should choose you over competitors. Facebook’s review feature can play a […]
What is the real difference between a dormant Facebook page and one that is thriving? And don’t just ask the question about what the pages look like on the surface, but in regard to the return on your investment. In short, does a social media strategy with a focus on engagement produce leads? And if so, at […]
Due to their regular dealings with personally identifiable information (PII), law firms should take measures to reduce the chances of a data breach. PII can be used to identify, contact, or locate a single person or identify an individual in context. In the hands of wrongdoers, PII can be used for identity theft, fraud, or […]
Avvo’s Business Model Faces Scrutiny Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo Advertising or Avvo Pro. In the past, we have published […]
We would love to hear from you which intake software you use in the poll on the right-hand sidebar. If you have experience with any of the below programs, please leave a comment. Did we miss any software that should be included? We will be happy to integrate your relevant thoughts into the post. Your […]
Black Hat SEO Guide for Lawyers Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem with many of these fast-result promises is that they are usually rooted in black hat SEO tactics. […]
“Yo soy un abogado.” Do you know what this sentence means? If any portion of your potential client base speaks Spanish, you should! There is no question that globalization and immigration are changing the cultural landscape of the U.S.. With these changes, there is likely an increase in Spanish speakers within your law firm’s market. […]
We all know that Facebook never stays the same, especially when it comes to design. This is why it’s so important to stay on top of the most recent changes (e.g.: the newest Timeline layout, discussed below). So, how do we create a great design for your law firm? One simple fact: to really create […]
