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With almost a million different advertising platforms, apps, search engines, and digital marketing vendors/coaches/consultants entering the ring each day, marketing a law firm online can seem like a knock-out, losing battle before the first bell. But the lawyer who is armed with the right knowledge and strategic insight on marketing can begin to fight on […]
“I know half of my advertising is wasted, I just don’t know which half.” John Wanamaker It’s a question that has plagued marketers since time immemorial: How can you guarantee that a hefty portion of the money you’ve invested in advertising comes back to you in the form of customers, and isn’t wasted? Wanamaker’s quote […]
More than just a fancy business card, legal website design can be a branding vehicle, an experience for clients, a sales machine, and an essential component of a law firm’s marketing strategy. But the truth of the matter is, when it comes to website design, most law firms favor something within standards, rather than something […]
Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag lines, cheesy graphics, or even the same office setting. With […]
“Will marketing and advertising cheapen my law firm?” It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships. That’s not the only unasked question in legal marketing … “Will this advertising concept fail?” “Will we look desperate, cheap, or like those TV lawyers?” “I […]
Funnels, CRMs, CTRs, and KPIs: If you’ve spent any time around legal marketers, you know we are stuck on our buzzwords. Unfortunately, one buzzword that may fly under the radar in 2019 is “discernment.” Equipped with the right information, discerning legal marketers who thrive in 2019 will cut through all the hype and hope, and […]
Who doesn’t love a good, unforgettable lawyer advertisement? Our Best of the Best Attorney Advertisements post from 2016 was a surprising fan favorite, so we thought we would serve you up some of that magic again. The best of the good. The best of the bad. The best of the downright hilarious. These videos are sure to […]
“Lola v. Skadden and the Automation of the Legal Profession” from the Yale Journal of Law & Technology, written by Michael Simon, Alvin Lindsay, Loly Sosa, and Paige Comparato, is an epic take on legal disruption from forward-leaning legal professionals. The article outlines a recent decision that contains an incantation of doom for the definitions […]
Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing “best practices” on the Internet, at conferences and seminars, from colleagues – but rarely does the advice talk about application. Most advice tends to be generalized and bland, avoiding […]
Much of the current SEO industry hype is centered around mobile optimization, but there is actually another, potentially far more important player in the search arena. As recently as a few years ago, voice search was seen as more of a novelty than as something that is here to stay. Voice search apps now come […]
